Starting May 29, 2026 (Friday), Asagiri Milk — a milk sweets brand from the Asagiri Highland region of Shizuoka Prefecture — will open a long-term pop-up at EkinakaLAB Fujisawa inside JR Fujisawa Station. The pop-up is scheduled to run through approximately November 2026.
A Permanent Presence Following Strong Response
Asagiri Milk currently operates six permanent stores nationwide and holds seasonal pop-up events across the country. Past appearances at Fujisawa Station and neighboring stations — Tsujido and Ofuna — drew over 200 customers per day on multiple occasions, with many visitors enjoying their purchases on the spot and expressing a desire to return. In response to that strong reception, the brand is now setting up a six-month-long pop-up at the station.
The station's convenient location makes it easy to stop by during commutes or outings, with the lineup rotating alongside the seasons — from signature items to limited-edition seasonal flavors.
Seasonal Lemon Flavors on Opening Day
When the pop-up opens on May 29, three limited-edition lemon products made with Shizuoka-grown lemons will be available. The fresh citrus aroma and gentle milk richness pair well for early summer.
Seasonal Lemon Products (Opening Day)
- Rich Milk Sand (Lemon)
- Fluffy Pancake Sand (Lemon)
- Asagiri Lemon Milk Choux
Store Information
Location: JR Fujisawa Station, EkinakaLAB Fujisawa
Period: Friday, May 29, 2026 – Around November 2026
Hours: 11:00 AM – 9:00 PM
Available Products
Asagiri Milk
- Price: ¥260 (tax included)
- Best-by date: 7 days (refrigeration required)
Made with 100% raw milk from the Asagiri Highland at the foot of Mt. Fuji, this non-standardized milk undergoes only pasteurization at 85°C for 15 seconds and homogenization.
Milk Coffee
- Price: ¥280 (tax included)
- Best-by date: 7 days (refrigeration required)
A milk coffee made with 60% Asagiri Milk, delivering the aroma and subtle bitterness of coffee in a nostalgic, comforting blend.
Rich Milk Sand
- Price: ¥400 per piece (Milk flavor, tax included)
- Best-by date: 5 days (refrigeration required)
A buttery sablé sandwich filled with a special milk cream made from mascarpone cheese and fresh cream, offering a rich, milky flavor with a light, crisp texture.
Asagiri Milk Pound Rusk
- Price: ¥990 for 6 pieces (tax included)
- Best-by date: 120 days
A milk-flavored pound cake sliced and baked again into rusk form. The light, crisp texture is complemented by a coating of butter and milk powder for a deeply milky flavor.
Fluffy Pancake Sand (Asagiri Milk Cream)
- Price: ¥260 per piece (tax included)
- Best-by date: 15 days
Soft, fluffy pancakes sandwiched with a rich milk cream made with Asagiri Milk.
Baked Choco Cookie
- Price: ¥1,360 for 6 pieces / ¥2,260 for 10 pieces (tax included)
- Best-by date: 139 days
A crunchy cookie choux filled with a melting special milk cream — a custard base made with Asagiri Milk, combined with condensed milk and fresh cream for a layered, milky flavor.
The Milk Roll
- Price: ¥2,160 (tax included)
- Best-by date: 2 days (refrigeration required)
A milk roll cake wrapping a milky cream — made with Asagiri Milk — in a fluffy, smooth sponge also made with Asagiri Milk. The clean, natural milk flavor shines through in every slice.
Asagiri Milk Cream Bread
- Price: ¥380 (tax included)
- Best-by date: 2 days (sold at room temperature)
A soft, buttery bread baked with Asagiri Milk kneaded into the dough, filled generously with a smooth, melt-in-your-mouth whipped cream.
Asagiri Highland Pudding
- Price: ¥450 (tax included)
- Best-by date: 14 days (refrigeration required)
A rich milk pudding made with eggs, milk, fresh cream, and condensed milk, capturing the full flavor of Asagiri Highland milk. Its longer shelf life also makes it a popular gift choice.
Asagiri Butter Cookie
- Price: ¥460 for 3 pieces / ¥1,490 for 10 pieces (tax included)
- Best-by date: 60 days
Butter cookies made with Asagiri butter, Japanese wheat flour, and eggs. They crumble on the first bite, filling the mouth with sweetness and the rich aroma of butter.
