Dates: June 17 (Wed) – June 22 (Mon), 2026
Venue: Sogo Yokohama, 8th Floor Event Hall
Note: The venue closes at 5:00 PM on the last day. Last orders at the eat-in corner are 30 minutes before closing each day.
The 39th Miyagi Prefecture Products and Tourism Fair arrives at Sogo Yokohama, showcasing a wide range of Miyagi's signature flavors and regional crafts. Highlights include Sendai beef, kinkazan mackerel, abalone, oysters, gyutan (beef tongue), sasa kamaboko (bamboo leaf fish paste), and zunda, alongside sweets, prepared dishes, and traditional craft items by Miyagi artisans. This year, approximately 35 food and craft vendors will take part.
All product images are for reference purposes. All prices include tax. Some products may use ingredients not sourced from Miyagi Prefecture.
Miyagi's Finest Flavors
Fatty Mackerel Sushi from the Kinkazan Coast
◆ [Ishinomaki] Honda Suisan
/ Kinka Mackerel Sushi – Assorted (4 pieces seared, 4 pieces smoked, 8 pieces total, 1 box) ¥3,240 (live demonstration)
A5 Wagyu Enjoyed Two Ways in One Bento
◆ [Sendai] Niku no Ito
/ Sendai Beef Roast & Sukiyaki Comparison Bento (1 box) ¥2,700 (live demonstration)
Sanriku Abalone and Luxurious Seafood in One Box
◆ [Tomiya] Tsunajimaya
/ Sanriku Abalone Bento (1 box) ¥8,964 [Limited to 20 boxes per day] (live demonstration)
Sendai Specialties Packed Into One Bowl
◆ [Sendai] Gyutan Ryori Kaku
/ Sendai Zeitaku Don (1 serving) ¥1,980
(Beef tongue: sourced from the USA or Australia, processed in Sendai)
[Exclusive to Sogo Yokohama] (Eat-in)
BIG Oyster Fry with Two Oysters Per Piece
◆ [Matsushima] Kaki Matsushima Kohwa Oyster Specialty Store
/ BIG Kaki Fry (per 100g) ¥864 (live demonstration)
Springy Texture and a Hint of Sweetness — a Delicate Sea Flavor
◆ [Ishinomaki] Shiraken Kamaboko Store
/ Premium Sasa Kamaboko (1 piece) ¥238
Made with Miyagi's "Miyakogane" Glutinous Rice, Bringing Out the Natural Flavor and Color
◆ [Natori] Kansendo
/ Zunda Mochi (5 pieces) ¥756 (live demonstration)
All the Flavors of Miyagi in One Box
◆ [Sendai] Sendai Aji no Kichi
/ Onagawa Salmon Harako Meshi (1 box) ¥1,782 (live demonstration)
◆ [Sendai] Sendai Aji no Kichi
/ Thick-Cut Gyutan and Miyagi Specialty Bento (1 box) ¥2,916 (live demonstration)
(Beef tongue: sourced from New Zealand, processed in Sendai)
◆ [Sendai] Gyutan Ryori Kaku
/ Sendai Zeitaku Bento (1 box) ¥2,980 [Limited to 80 boxes per day] (live demonstration)
(Beef tongue: sourced from the USA or Australia, processed in Sendai)
Sendai Aji no Kichi
Sendai Aji no Kichi
Gyutan Ryori Kaku
◆ [Iwanuma] Rikyu
/ Gyutan Zeitaku Bento (1 box) ¥1,980 (live demonstration)
(Beef tongue: sourced from the USA or Australia, processed in Miyagi Prefecture)
◆ [Minamisanriku] Utatsu Kotaro
/ Utatsu Bento (1 box) ¥2,484 (live demonstration)
◆ [Shichigahama] Nori Restaurant SEASAW
/ Date na Kita-gen Nori Shirasu Don (1 box) ¥1,404 (live demonstration)
Rikyu
Utatsu Kotaro
Nori Restaurant SEASAW
Crowd-Pleasing Sweets
◆ [Sendai] Zunda Saryo
/ Zunda Shake (1 cup) ¥531 (live demonstration)
◆ [Sendai] Kasho Sanzen
/ Hagi no Tsuki (5 pieces, simple box) ¥1,107
◆ Miyagi Furusato Plaza
/ Kikufuku Assorted 4 Flavors (1 of each, 4 pieces total) ¥651
Zunda Saryo
Kasho Sanzen
Miyagi Furusato Plaza
◆ [Yamamoto] Tadokoro Shokuhin
/ Shine Muscat Smoothie (1 cup) ¥700 (live demonstration)
◆ [Minamisanriku] Oing Kashi Kobo Ryo
/ ① Freshly Baked Oyama Madeleine (1 piece) ¥335
/ ② Chilled Chocolate-Coated Oyama Madeleine (1 piece) ¥410 (live demonstration)
◆ [Sendai] Shiromatsu ga Monaka Honpo
/ Shiromatsu ga Monaka Small (dainagon 3, white bean 3, sesame 4, 10 pieces total, 1 box) ¥1,801
Tadokoro Shokuhin
Oing Kashi Kobo Ryo
Shiromatsu ga Monaka Honpo
◆ [Iwanuma] noodleshop arakawa
/ Duck Dashi Miso Ramen (1 bowl) ¥1,351 (Eat-in)
◆ [Shiogama] Hashimoto Kamaboko Store
/ Hand-Grilled Sasa Kamaboko (1 piece) ¥303
◆ [Kesennuma] Kani Monogatari
/ Crab Bisque (frozen, 180g) ¥756
◆ [Sendai] Ota Tofu Store
/ Triangle Abura-age Fried Tofu (2 pieces, 1 bag) ¥864 (live demonstration)
◆ [Kesennuma] Kanategaura Shoten
/ Oyster in Olive Oil (100g) ¥1,620
◆ [Onagawa] Ikaya
/ Dried Saury (4 fish) ¥1,350
◆ [Misato] Daichi Foods
/ Sardine Hamburg Steak (8 pieces) ¥1,296
◆ [Kurihara] Ichijo
/ Nanban-zuke Variety (per 100g) from ¥390 (live demonstration)
◆ [Sendai] Matsuzawa Kamaboko Store
/ Handjuku Bakudan (1 piece) ¥432 (live demonstration)
◆ [Natori] Miuraya
/ Sendai Miso Karaage Fried Chicken (per 100g) ¥594 (live demonstration)
◆ [Sendai] Kamaboko no Kanezaki
/ Sasa Kamaboko Dairyoki (1 piece) ¥331
◆ [Osaki] Mochibee
/ Zunda Mochi (6 pieces) ¥972
◆ [Yamamoto] Tadokoro Shokuhin
/ Wild Grape Juice (600ml, 1 bottle) ¥2,484 [Limited to 100 bottles]
noodleshop arakawa (Eat-in)
Kani Monogatari
Ota Tofu Store
Kanategaura Shoten
Matsuzawa Kamaboko Store
Mochibee
Limited Sale on June 17 (Wed) and June 20 (Sat) — Numbered Ticket Required
◆ [Sendai] Maison Coelacanthe
/ Coelacanthe Monaka Simple Box (6 pieces, 1 box) ¥2,351 [Limited to 500 boxes per day]
Maximum 2 boxes per person.
Maison Coelacanthe
[Numbered Ticket Distribution]
- Queuing location: B2F main entrance (below the clock)
- Ticket distribution time: 9:30 AM – 9:45 AM
(Distribution may begin earlier depending on queue conditions.)
(From 10:00 AM, tickets will be distributed at the Coelacanthe Monaka booth on the 8th floor event hall.)
(Ticket distribution ends when supplies run out.)
Traditional Crafts (Highlights)
◆ [Sendai] Ki no Omocha Itsuki
/ Golden Bell Shima Enaga (Wooden, approx. W5.0 × H5.0 × D3.0 cm) ¥3,300
◆ [Ishinomaki] Yoshimura Shoichi Shoten
/ Whale Tooth Brooch / Pendant (approx. H4.0 × W3.5 cm) ¥52,800 [Limited to 2 pieces]
◆ [Sendai] Tsutsumi no Ohinakkoya
/ Tsutsumi Ningyo – Tai Neko (Small) (approx. W13.8 × H7.0 × D6.5 cm) ¥6,600
Ki no Omocha Itsuki
Yoshimura Shoichi Shoten
Tsutsumi no Ohinakkoya
