A special collaboration event titled "Hammerin' Harry: A Special Stylish Collaboration!" has launched on 17LIVE (Ichinana), Japan's largest live-streaming platform, running from June 10 (Wednesday) through June 29 (Monday), 2026.
17LIVE regularly hosts a variety of collaboration events and campaigns to make live streaming accessible and enjoyable for both seasoned streamers and newcomers alike. This time, the platform has teamed up with the iconic Hammerin' Harry series for the first time.
The Hammerin' Harry series originates from an action game featuring protagonist Tamura Genzo (nicknamed "Gensan"), who fights corrupt contractors wielding a wooden mallet. Since Sanyo Bussan's first CR Hammerin' Harry pachinko machine debuted in halls in 1996, the series has remained a beloved mainstay of Japan's pachinko scene — now celebrating its 30th anniversary. This marks the franchise's first-ever collaboration with 17LIVE, aimed at introducing the excitement and appeal of live streaming to an even wider audience.
The event is open to all 17LIVE users. During the collaboration period, exclusive Hammerin' Harry-themed in-app gifts (paid) will be available to send. Users who collect a set number of these gifts or accumulate enough points, as well as those who rank highly on the leaderboard, will receive limited-edition Hammerin' Harry digital prizes and physical merchandise.
Event Details
Event Period
June 10 (Wednesday) to June 29 (Monday), 2026
Eligibility
Open to all 17LIVE users
Prize Highlights (Images are for illustrative purposes)
Hammerin' Harry Original T-Shirt
Hammerin' Harry Original Clear Multi-Case with Carabiner
Hammerin' Harry Original Ashtray
Hammerin' Harry Can Badge
Hammerin' Harry Original Tumbler
Hammerin' Harry Original Hand Towel (Tenugui)
Event dates and content are subject to change without notice. For full details on prizes and the event, visit the event page within the 17LIVE app.
About the Hammerin' Harry Series
Debuting in the 1990s from pachinko manufacturer Sanyo Bussan, the Hammerin' Harry series has maintained enduring popularity ever since. Based on an action game, it features protagonist Tamura Genzo (nicknamed Gensan), who battles villainous contractors with a wooden mallet. The first CR Hammerin' Harry arrived in pachinko halls in 1996 and became a massive hit thanks to its impressive payout mechanics and fast-paced gameplay, cementing its place as one of the defining franchises in pachinko history.
Official website: https://www.sanyobussan.co.jp/products/pk_daikunogensan_idaten/
