Aoyama Flower Market is set to release a new seasonal and limited-quantity fragrance, "Eau de Toilette Jasmine," on Friday, July 3, 2026. With this addition, the brand's fragrance series now features all three of the world's beloved "three great floral notes": Rose, Muguet (Lily of the Valley), and Jasmine. A launch collaboration event with fragrance development partner Kyara Innovate Co., Ltd. is also planned for Monday, June 15, 2026.
The Three Great Floral Notes Complete — A Fragrance Series Dedicated to the Scent of Real Flowers
Under its brand concept "Living With Flowers Every Day," Aoyama Flower Market has been offering fragrances since 2013, designed to let people enjoy the scent of flowers as casually as placing a single bloom in a room. Following a renewal in June 2023, the series currently offers three year-round scents — Rose, Lily, and Sweet Pea — alongside seasonal limited editions including Hyacinth, Muguet, Gardenia, Osmanthus, and Myrrh Rose.
Fragrance Series Scent Chart
Scent image map created by perfumers and product development staff.
Jasmine — an indispensable element in the world of fragrance — has now joined the lineup. Counted among the "three great floral notes" alongside Rose and Lily of the Valley, the star of this release is the particularly graceful and refined Arabian Jasmine (Mòlìhuā), a variety long celebrated as the "Queen of Fragrance."
Eau de Toilette Rose
Eau de Toilette Muguet (Lily of the Valley)
Eau de Toilette Jasmine
A Jasmine Scent of "Gentle Sweetness" and "Clarity"
The fragrance captures jasmine just as it begins to bloom, damp with morning dew in the silence before dawn — a moment of gentle sweetness and clarity, just before the sun's warmth intensifies the flower's richness.
Sharing the bright, white floral character of orange blossom and lily of the valley, the scent features exquisitely controlled levels of "indole," the compound at jasmine's core. The result is a fragrance that strips away heaviness to achieve a pure, luminous quality — described as "wearing light itself."
A "True Scent" Recreated Through Science and Sensibility
With the goal of evoking "the sensation of standing in a jasmine-filled garden," the aromatic compounds found in jasmine were analyzed using gas chromatography¹. Based on that data, perfumers pursued the optimal accord² from an infinite range of combinations, successfully achieving both the honeyed richness and clean freshness characteristic of jasmine — a balance previously considered difficult to accomplish simultaneously.
¹ Gas chromatography: A technique that vaporizes plant material to measure its components and mass, detecting what compounds are present and in what quantities.
² Accord: The process of adjusting a fragrance by gradually varying ingredient ratios — such as 9:1, 8:2, or 7:3.
Advance Customer Experience Event
A launch event offers customers an early chance to experience the new "Eau de Toilette Jasmine," in collaboration with fragrance development partner Kyara Innovate Co., Ltd. This is a rare opportunity to compare all nine Eau de Toilette scents at once, including those normally sold only as seasonal limited editions.
Customer Advance Experience Event (First-Come, First-Served Reservations)
The event includes a fragrance layering lesson and a mini-bouquet making lesson using flowers chosen for their appealing scents.
- Date: Monday, June 15, 2026
- 6:00 PM: Doors Open
- 6:30 PM: Mini Bouquet Making Lesson
- 7:00 PM: Layering Lesson
- 8:00 PM: Event Closes
- Venue: hana-kichi (Hanakichi), 1F Glasseria Aoyama, 5-4-41 Minami-Aoyama, Minato-ku, Tokyo 107-0062
- Access: 5-minute walk from Omotesando Station
- Price: ¥3,300 (tax included)
- Capacity: 12 participants
Ticket sales open at 6:00 PM on Wednesday, May 27, 2026, via the Peatix event page.
Product Details
- Product Name: Eau de Toilette Jasmine
- Release Date: Friday, July 3, 2026 (seasonal, limited quantity)
- Price: ¥3,960 (tax included)
- Volume: 40ml
- Available at: Aoyama Flower Market stores nationwide / Online Shop
Production Credits
- Kyara Innovate Co., Ltd. (fragrance and aroma materials)
- Kanemo Fragrance Co., Ltd. (fragrance and aroma materials)
- K's Co., Ltd. (extract production and manufacturing)
