Asahi Breweries is refreshing the package of Asahi Dry Zero Awa Jokki Can, a non-alcoholic beer-taste beverage made to be enjoyed for its foam, and will sell it year-round starting October 27.
Asahi Dry Zero Awa Jokki Can uses the "Awa Jokki Can" design, in which opening the full-open lid lets fine-textured foam well up naturally. The wide opening and creamy foam offer a satisfying drinking experience similar to draft beer served at restaurants. On the new package, a mug illustration with creamy foam rising up is placed at the center of a silver-based design, along with the tagline "Non-alcoholic drinks get even tastier with foam!!" The design is meant to communicate the product's features clearly.
The product has been sold irregularly in limited quantities since December 2023, and it was sold for a limited time this May. Because many customers asked for it to be sold year-round, Asahi Breweries decided to make it available throughout the year so that more people can enjoy it on an ongoing basis.
Since its launch in February 2012, the "Dry Zero" brand has been well received for its beer-like taste, and it has ranked No. 1 in sales in the non-alcoholic beverage market for 10 consecutive years since 2016※. Asahi Breweries advocates "Smart Drinking" (diversity in how people drink), aiming for a society in which people who drink and people who don't can respect one another. The company is working to spread the idea of Smart Drinking further through this product.
Product Details
| Item | Details |
|---|---|
| Product Name | Asahi Dry Zero Awa Jokki Can |
| Category | Carbonated beverage |
| Container / Volume | Can 340ml |
| Manufacturing Plants | Ibaraki Plant, Hakata Plant |
| Release Date | October 27 |
| Sales Region | Nationwide |
■ This product has been developed with drinkers aged 20 and over in mind.
※ INTAGE SRI+ non-alcoholic beverage market, January 2016 to December 2025; cumulative sales value, total of 7 retail formats (supermarkets, convenience stores, liquor discount stores, general liquor stores, commercial liquor stores, drugstores, and home centers)
"Dry Zero" brand website: https://www.asahibeer.co.jp/brand/dryzero/
"Smart Drinking" website: https://www.asahibeer.co.jp/smartdrinking/
