A non-alcoholic lemon sour with real lemon slices inside is moving to year-round sale. Asahi Beer will begin year-round sales of "Mirai no Non-Al Lemon Sour" (未来のノンアル レモンサワー), a non-alcoholic cocktail-taste beverage in its "Marugoto Shokkan Sour" (まるごと食感サワー) series, on October 27.
The drink contains lemon slices steeped whole, including the peel and seeds, so drinkers can enjoy the aroma and flavor that come from the fruit. It can be enjoyed with all five senses, from the texture to the sound of opening the full-open can and the sight of the lemon slices floating up in the drink.
The drink was sold in limited quantities in May 2026. In a survey conducted by Asahi Beer after that release, repurchase intent reached 90%, and the positive response led to the decision to sell it year-round.
In stores, Asahi Beer will also run promotions that display the drink alongside "Asahi Dry Zero Awa Jokki Can" (アサヒドライゼロ 泡ジョッキ缶), a non-alcoholic beer-taste beverage that also goes on year-round sale on the same day. Through these efforts, the company aims to further energize the non-alcoholic category and offer customers a wider range of choices.
About the "Marugoto Shokkan" Series
The "Marugoto Shokkan" series is a lineup of RTD and non-alcoholic beverages made with real fruit. RTD is short for "Ready to Drink" and refers to canned chuhai and other drinks that can be consumed as purchased. Through a drinking experience that lets customers enjoy the texture unique to the fruit itself, the series aims to offer new options and value.
Product Details
| Item | Details |
|---|---|
| Product Name | Mirai no Non-Al Lemon Sour (未来のノンアル レモンサワー) |
| Category | Carbonated beverage |
| Container / Volume | Can, 345ml |
| Alcohol Content | 0.00% |
| Fruit Juice | No fruit juice |
| Release Date | October 27 |
| Available Area | Nationwide |
| Sales Period | Year-round |
| Price | Open price |
This product was developed with consumption by adults aged 20 and over in mind.
Brand site for "Mirai no Non-Al Lemon Sour": https://www.asahibeer.co.jp/brand/mirai_nonal/
