Asahi Breweries will release Asahi Zero Weizen Taste, a limited product from its "Asahi Zero" brand of non-alcoholic beer-taste beverages with 0.00% alcohol, in limited quantities starting November 17.
Asahi Zero Weizen Taste lets drinkers enjoy the flavor of a Weizen-style beer, characterized by a refined aroma and deep richness. Like Asahi Zero, it is made with a "dealcoholization process," in which beer is brewed first and the alcohol is then completely removed. Although it contains 0.00% alcohol, it delivers an authentic beer-like taste and a satisfying drinking experience. The package keeps the basic design of Asahi Zero, including the gold "Asahi ZERO" logo, and uses a white base with red and black for a bold look.
The Asahi Zero brand released its first limited product, Asahi Zero Ale Taste, in March this year. With Asahi Zero Weizen Taste, a new flavor focused on beer-like deliciousness, Asahi Breweries aims to widen the choices available in non-alcoholic beer-taste beverages and to raise awareness of the Asahi Zero brand further.
Asahi Zero is a non-alcoholic beer-taste beverage with 0.00% alcohol, made by brewing beer once and then completely removing the alcohol through the "dealcoholization process." Its authentic beer-like taste and satisfying drinkability have been well received, with 97% of beer-loving customers who drank Asahi Zero saying they find it tastes like beer※1. Sales have remained strong since launch, and cumulative sales passed 200 million cans※2 in July.
※1: In a survey of participants at Asahi Breweries events in April and May 2026, 14,056 of the 14,511 respondents who said they usually drink beer answered "Yes" to the question "Do you sense a beer-like deliciousness?"
※2: Converted to 350ml cans, April 2024 to July 31, 2026, based on Asahi Breweries shipment results
Asahi Breweries advocates "Smart Drinking" (diversity in how people drink), aiming for a society in which people who drink and people who don't can respect one another. The company plans to spread the idea of Smart Drinking further through this product.
Product Details
| Item | Details |
|---|---|
| Product Name | Asahi Zero Weizen Taste |
| Category | Carbonated beverage |
| Container / Volume | Can 350ml |
| Alcohol Content | 0.00% |
| Release Date | November 17 |
| Sales Region | Nationwide |
| Manufacturing Plant | Suita Plant |
| Price | Open price |
■ This product has been developed with drinkers aged 20 and over in mind.
"Asahi Zero" brand website: https://www.asahibeer.co.jp/brand/asahizero/
"働くあなたにアサヒゼロ プロジェクト" website: https://www.asahibeer.co.jp/brand/asahizero/work/
"Smart Drinking" website: https://www.asahibeer.co.jp/smartdrinking/
