Cream puff specialty shop Beard Papa will begin selling the "Kikyo Shingen Mochi Choux" (桔梗信玄餅シュー) on Sunday, November 1, 2026, as a November-only item at Beard Papa locations nationwide. It is the first collaboration product between Beard Papa and Kikyoya (桔梗屋), headquartered in Fuefuki, Yamanashi Prefecture.
Developed under Kikyoya's supervision, the cream puff recreates the flavor of "Kikyo Shingen Mochi," a renowned confection from Yamanashi Prefecture. Mochi is placed on top of a crispy pie choux pastry and baked, and the shell is filled with a cream carrying the gentle sweetness of kuromitsu (Japanese black sugar syrup) and kinako (roasted soybean flour). A final dusting of fragrant kinako gives the cream puff a unified taste in which Japanese and Western flavors come together.
The dedicated red wrapping paper is decorated with a bellflower (kikyo) design, letting customers enjoy the world of Kikyo Shingen Mochi even before the first bite. The cream puff is offered both as a treat for yourself and as a small gift for someone special, with a flavor available only for a limited time.
Kikyo Shingen Mochi Choux — On Sale from November 1, 2026
| Product Name | Kikyo Shingen Mochi Choux (mochi-topped kuromitsu kinako choux) |
| Price | ¥390 (tax included) |
| Sales Period | Sunday, November 1 – Monday, November 30, 2026 |
| Available at | Beard Papa locations nationwide |
- This product is supervised by Kikyoya Co., Ltd.
- This product is a cream puff inspired by Kikyo Shingen Mochi.
- Photos are for illustrative purposes only.
- Sales periods and items may change depending on the location, and some locations may not carry the product.
- Eat-in purchases at select locations are subject to a 10% consumption tax rate, which may result in a different selling price.
- Prices may differ at select stores and via delivery services.
- Items may sell out.
- The black specks in the cream are vanilla beans.
About Kikyo Shingen Mochi
Kikyo Shingen Mochi is a renowned confection from Yamanashi Prefecture, made with a focus on handmade flavor under the concept of "the taste of home." It is Kikyoya's signature product. The mochi, dusted with fragrant kinako, comes wrapped in a furoshiki (wrapping cloth) printed with the "Takeda-bishi" pattern, and is eaten with a generous pour of kuromitsu over the top.
