Belle Maison, operated by Senshukai Co., Ltd. (Headquarters: Osaka City, Representative Director: Satoshi Suzuki), announces the launch of its second collaboration with PEANUTS FRIENDS CLUB (PFC), the official Japanese fan club for PEANUTS. Beginning January 23, 2026, six new collector-focused storage items will go on sale.
Special Feature URL: https://www.bellemaison.jp/cpg/prr/pr_prs_260101_lp/
The new collection includes:
- Plush Costume Storage Case (¥17,900 including tax)
- Overall Design Plush Storage Tote Bag (¥6,990 including tax)
- Plush Storage Shoulder Bag (¥4,490 including tax)
- Plush Storage Box (¥11,900 including tax)
- Tabletop Collection Case with Back Mirror (¥27,900 including tax)
- Collection Cabinet with Back Mirror and Double Shelves (¥44,900 to ¥59,900 including tax)
Second Collaboration Built on Award-Winning Success
The first collaboration launched in August 2024 featured three products: a plush & costume storage case, collection storage rack, and tabletop makeup storage box. These fan-inspired items received overwhelmingly positive response and won the "Best Products of the Year" award at the 2024 PEANUTS Product Contest. The plush & costume storage case sold out its initial stock within approximately one hour of release.
Discussion sessions with PFC members
Expanding Fan Input Through Multiple Discussion Sessions
For this second collaboration, Belle Maison expanded the development process by holding four discussion sessions in Tokyo and Osaka, with 16 passionate PEANUTS FRIENDS CLUB members participating. Fans shared detailed insights such as:
- "I want to store more costumes for my growing collection of plushies"
- "I carry plushies around often but worry about dropping them"
- "I'd like adjustable shelf positions for better organization in a cabinet"
- "It would be nice to have hooks for ball chains"
These fan-focused suggestions led to the development of six new products that address collectors' real needs.
New Product Details
Plush Costume Storage Case
Note: Displayed plushies and costumes are PEANUTS FRIENDS CLUB items
Key Features:
- Comes with 8 hangers for hanging plush costumes
- Designed to address fan requests for more costume storage space
- Features a red doghouse roof design that was popular in discussion sessions
Price: ¥17,900 (including tax)
URL: https://www.bellemaison.jp/cpg/prr/pr_prs_260101_1273714/
Overall Design Plush Storage Tote Bag (Grey Hickory × Back View)
Note: Displayed plush is a PEANUTS FRIENDS CLUB item
Key Features:
- Front pocket designed to make plushies look like they're wearing overalls
- Addresses fan needs for secure plush carrying and everyday use
- Perfect size for PFC membership welcome gift "Dress-up Snoopy" plush
- Reversible design: flip inside-out for a simple hickory-style bag
Price: ¥6,990 (including tax)
URL: https://www.bellemaison.jp/cpg/prr/pr_prs_260101_1273050/
Plush Storage Shoulder Bag (Doghouse Design)
Note: Displayed plush is from Nakajima Corporation
Key Features:
- Doghouse design with a window to see the plush inside
- Responds to fans who carry plushies but worry about drops and dirt
- Wide gusset allows plushies to face forward naturally
Price: ¥4,490 (including tax)
URL: https://www.bellemaison.jp/cpg/prr/pr_prs_260101_1273051/
Plush Storage Box
Note: Displayed plushies are PEANUTS FRIENDS CLUB items
Key Features:
- Paper construction featuring PEANUTS comic strip scenes
- Front door has transparent film window to keep plushies dust-free while displayed
- Addresses fan desires to display plushies attractively while protecting them
Price: ¥11,900 (including tax)
URL: https://www.bellemaison.jp/cpg/prr/pr_prs_260101_1274870/
Tabletop Collection Case with Back Mirror
Note: Displayed plushies and figures are from Takara Tomy Arts (except kokeshi)
Key Features:
- Doghouse-shaped collection case for storing numerous capsule toys and small items
- Adjustable shelf positions for organized display
- Mirror backing allows viewing of adorable back details
Price: ¥27,900 (including tax)
Sizes: 2 options (vertical, horizontal)
URL: https://www.bellemaison.jp/cpg/prr/pr_prs_260101_1273713/
Collection Cabinet with Back Mirror and Double Shelves
Note: Displayed plushies and figures are from Takara Tomy Arts (except kokeshi)
Key Features:
- Features front and back shelf plates for staggered display arrangements
- Pole included for displaying chain-attached items
- Mirror backing provides bright visibility of figure and plush backs while reducing visual weight
- Addresses fan requests for adjustable shelving and ball chain hooks
Price: ¥44,900 to ¥59,900 (including tax)
Colors: 2 options (White, Natural)
Sizes: 2 options (Height 90.5cm, Height 156.5cm)
URL: https://www.bellemaison.jp/cpg/prr/pr_prs_260101_1273712/
First Collaboration's Award-Winning Products
Plush & Costume Storage Case
Note: Displayed plushies and costumes are PEANUTS FRIENDS CLUB items
Price: ¥19,800 (including tax)
URL: https://www.bellemaison.jp/cpg/prr/pr_prs_260101_1254083/
Collection Storage Rack
Note: Displayed plushies and figures are from Takara Tomy Arts
Price: ¥19,800 (including tax)
URL: https://www.bellemaison.jp/cpg/prr/pr_prs_260101_1254084/
Tabletop Makeup Storage Box
Price: ¥16,900 (including tax)
URL: https://www.bellemaison.jp/cpg/prr/pr_prs_260101_1254085/
Related Products: Other PEANUTS products
https://www.bellemaison.jp/shop/app/catalog/list/?brand=1292
About PEANUTS
PEANUTS characters and related intellectual property rights are owned by Peanuts Worldwide, with WildBrain holding 41%, Sony Music Entertainment (Japan) Inc. holding 39%, and the Charles M. Schulz Family holding 20%. Charles M. Schulz first introduced PEANUTS to the world in 1950 when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy, and the Peanuts gang have left an indelible mark on popular culture. In addition to beloved PEANUTS shows and specials on Apple TV+, fans worldwide enjoy the franchise through diverse merchandise, amusement park attractions, cultural events, social media, and comic strips published across traditional print and digital media. In 2018, PEANUTS partnered with NASA through a multi-year Space Act Agreement designed to inspire the next generation about space exploration and STEM.
- Official Japanese PEANUTS website: http://www.snoopy.co.jp/
- Official Japanese Facebook page "Snoopy Japan": https://www.facebook.com/SnoopyJapan
- Official Japanese X account "Snoopy Japan": https://x.com/snoopyjapan
- Official Japanese X news account "Snoopy News Japan": https://x.com/snoopy_jp_info
- Official Japanese Instagram "SNOOPY in Dailylife": https://www.instagram.com/snoopyindailylife
- Official Japanese TikTok "PEANUTS [Official]": https://www.tiktok.com/@peanuts_jp
About Belle Maison
Belle Maison is a mail-order brand launched by Senshukai in 1976. Through catalog shopping and the online shop Belle Maison Net (https://www.bellemaison.jp/), Belle Maison offers original products and services spanning fashion, accessories, interior goods, kids' items, baby products, and character goods, supporting diverse lifestyles and life stages.
Official X (Twitter): https://twitter.com/bellemaison_jp
Official LINE: https://lin.ee/CApSbIr
Official Instagram: https://www.instagram.com/bellemaison.jp/
Customer Inquiries:
Belle Maison Call Center: 06-7739-2657
(Hours: 10 AM to 5 PM, excluding Sundays and holidays)
*Call charges apply
In 2026, Belle Maison celebrates its 50th brand anniversary. Under the theme "Love, then Ideas," Belle Maison continues proposing beloved lifestyles through unique products and services, expressing gratitude for 50 years of customer support.
