Cycle.me, a food brand operated by Dot Me Inc., has announced the pre-sale of two new soup products on the crowdfunding site Makuake starting December 23rd (Tuesday). The new "Protein-Rich Tomato Potage" and "Protein-Rich Onion Soup" allow consumers to intake sufficient protein through warm, satisfying meals with authentic flavors.
*According to a tasting survey conducted in November 2025 with 44 registered dietitians and nutritionists from EIMSERVICE Corporation and MEFOS Corporation, 42 respondents answered "very much agree," "agree," or "somewhat agree" to the question "Do you feel this product allows you to deliciously intake protein?"
Development Background
In recent years, awareness of protein's importance has spread widely among consumers, and the protein supplement food market, including protein powders, continues to grow steadily.
According to a food and health survey (*2), protein ranked as the nutrient/ingredient that people are most conscious of consuming in their daily diet.
However, in reality, consumers' protein intake falls short of the daily recommended amount for lifestyle disease prevention.
Additionally, according to an internal survey (*3), 83% of 378 consumers who feel protein deficiency answered that they "want to intake protein through daily meals." However, trying to obtain sufficient protein through home cooking increases preparation time, making it difficult to continue.
As a solution to this, opportunities to easily choose protein supplement foods at convenience stores and other locations have increased. The market already offers "products aimed at efficiently supplementing protein" such as protein powders and chicken breast, as well as "products that allow delicious protein intake but are cold" such as Greek yogurt and boiled eggs.
However, options that combine both "the functionality of easily obtaining protein" and "the satisfaction of a warm, delicious meal" have been surprisingly limited.
The company, which upholds the brand message "Bringing happiness to 'must-haves,'" focused on this unmet need and developed these products.
(*2) Mitsui & Co. Food and Health Survey 2024 (n=23,718)
(*3) Internal survey on protein 2025 (378 respondents who answered "very much applies" or "applies" to "protein deficiency" out of 1,098 total respondents)
Product Features
These authentic soups provide over 13g of protein per serving.
The products feature rich depth and aroma with carefully selected ingredients, creating a satisfying taste.
Despite their substantial texture, each serving contains less than 100 calories and 2g or less of fat (Onion Soup: 0g fat / Tomato Potage: 2g fat).
Simply add hot water and stir to easily incorporate into daily meals.
Protein-Rich Onion Soup
POINTS
- Vegetable and meat bouillon with melted onion sweetness
- Protein: 14g
- Calories: 69kcal
- Fat: 0g
Protein-Rich Tomato Potage
POINTS
- Rich tomato with distinctive umami and subtle cheddar cheese aroma
- Protein: 13g
- Calories: 99kcal
- Fat: 2g
95% of Dietitians and Nutritionists Rate as "Delicious and Effective for Protein Intake!"
EIMSERVICE Corporation supports food services across various facilities including employee cafeterias, hospitals, elderly care facilities, and schools, serving food to a wide range of generations. When their registered dietitians and nutritionists tried these products early, 95% responded that they are "delicious and effective for protein intake" and would "recommend them to people on a diet" (*1)(*4). The products have earned recognition from dietitians and nutritionists for their authentic taste.
This pre-sale includes a set of arranged recipes created by the EIMSERVICE Group, such as "Tomato Pancakes" and "Western-Style Cooked Rice."
(*1) Tasting survey with 44 registered dietitians and nutritionists from EIMSERVICE Corporation and MEFOS Corporation (November 2025): 42 respondents answered "very much agree," "agree," or "somewhat agree" to the question "Do you feel this product allows you to deliciously intake protein?"
(*4) Tasting survey with 44 registered dietitians and nutritionists from EIMSERVICE Corporation and MEFOS Corporation (November 2025): 42 respondents answered "very much recommend," "recommend," or "somewhat recommend" to the question "As a registered dietitian/nutritionist, how much would you recommend this product to 'people on a diet'?"
When protein is added, it inevitably creates a "thick texture," but especially the Onion Soup is surprisingly smooth, which was truly impressive.
The Tomato Potage has deep flavor and is really delicious! It has a moderate acidity, which is excellent!
I drink protein for breakfast, and I thought this could replace that!
At less than 100kcal per serving, it's also great as a late-night snack!
Even busy people can easily add this to their lifestyle.
Makuake Pre-Sale Information
Project Site URL: https://www.makuake.com/project/cycleme_soup/
Project Period: December 23, 2025 (Tuesday) - February 20, 2026 (Friday)
*General sale is scheduled for mid-March 2026 and later
Return Options: 6 types
Don't miss the return option that includes a limited original soup jar with the Cycle.me logo.
About Cycle.me
Cycle.me is a food brand operated by Dot Me Inc., a startup company originating from Mitsui & Co. that develops and operates brands. Under the brand message "Bringing happiness to 'must-haves,'" it proposes inner care habits that balance "deliciousness and nutrition."
