FamilyMart is teaming up with the picture book series The Bread Thief for a collaboration campaign, "The Bread Thief x FamilyMart - いとしい いとしい ファミマのパン -", running from Tuesday, November 10, 2026, at about 16,500 FamilyMart stores nationwide. The campaign is part of FamilyMart's efforts to offer the "most exciting and fun" experience in the year it marked its 45th anniversary, in September 2026.
About the Collaboration
The Bread Thief has passed 6.2 million copies in cumulative circulation and is the best-selling children's book series of the Reiwa era (※1, ※2). In September 2026 its newest picture book, パンどろぼうとさすらいラーメン, was released, and in October the series was adapted into an anime.
※1 Children's books: books aimed at children from age 0 to about 12 (picture books for young children, novels for elementary school students, illustrated encyclopedias, practical books, etc.)
※2 Survey period: May 1, 2019 to May 31, 2026. Books > Children (research by CDP CANTERA)
The campaign includes original breads in limited packaging featuring illustrations newly drawn by the author, Keiko Shibata. Buying bread also earns FamilyMart-exclusive The Bread Thief goods, and customers who show the FamiPay app can play a game for each bread purchased, with a chance to win a discount coupon. FamilyMart-exclusive goods go on sale as well, along with exclusive "FamiMa Print" stickers that can be printed at the multi-copy machines in FamilyMart stores nationwide.
For campaign details, see the FamilyMart campaign page.
Collaboration Breads in Limited Packaging
Nut Pain au Chocolat (木の実のパン・オ・ショコラ)
- Price: ¥184 (¥198 including tax)
- Release date: Tuesday, November 10, 2026
- Sales area: Nationwide
- Details: A pain au chocolat baked around smooth chocolate and crushed almonds, with sliced almonds on top. The original package design features The Bread Thief carrying a convenience store bag with the Famimaru Bakery logo.
※ Specifications and price differ in Okinawa Prefecture.
Maple Cake (メープルケーキ)
- Price: ¥156 (¥168 including tax)
- Release date: Tuesday, November 10, 2026
- Sales area: Nationwide (excluding the Kyushu region)
- Details: A moist maple-flavored cake topped with granular maple filling.
※ Specifications and price differ in Okinawa Prefecture.
Fruit Cup With The Bread Thief Tumbler
- Product name: Fruit Cup with The Bread Thief Tumbler (パンどろぼうタンブラー付きフルーツカップ)
- Price: ¥887 (¥975 including tax)
- Release date: Tuesday, November 3, 2026 (on sale now)
- Sales area: Nationwide (excluding Okinawa Prefecture)
- Details: A set of a tumbler featuring The Bread Thief and the "Blissful Mango" (至福のマンゴー) fruit cup, which contains mango pulp and purée.
※ Limited quantity. Some stores may not carry it.
※ Images are for illustration purposes only.
※ For items subject to the reduced tax rate, tax-included prices are shown at the 8% consumption tax rate.
※ Some stores and regions may not carry these products, and some products are available in limited quantities.
Buy 3 Breads, Get FamilyMart-Exclusive The Bread Thief Original Goods
During the campaign period, customers who buy 3 breads receive one of the FamilyMart-exclusive original campaign goods themed on The Bread Thief.
Wave 1: Tuesday, November 10, 2026, 10:00 AM to Monday, November 23
Available while supplies last.
Bread Clip (パンクリップ), 1 design
A semi-three-dimensional, puffy clip with a cute character design. It can be used to seal bags of bread or snacks to keep food, or to hold notebook pages and memos.
How to redeem the original goods: Bring 3 items from the bread section and this voucher to the register.
Wave 2: Tuesday, November 17, 2026, 10:00 AM to Monday, November 23
Available while supplies last.
Mini Pouch (ミニポーチ), 1 design
A mini clear pouch just right for small items, marked by a design of The Bread Thief hugging a baguette. It comes with a carabiner, so it can be attached to a backpack or tote bag.
※ Images are for illustration purposes only.
※ Designs and specifications may change without notice.
※ Goods are available while supplies last.
How to redeem the original goods: Bring 3 items from the bread section and this voucher to the register.
FamiPay Game With a Chance at Coupons, Up to 100 Yen Off
During the campaign period, customers who show the FamiPay app when buying one item from the bread section receive a chance to play the collaboration original game "The Bread Thief Picture-Matching Game" (パンどろぼう 絵合わせゲーム). Prizes are discount coupons usable on Famimaru Bakery products.
- Period to earn a game play: Tuesday, November 10, 2026, 12:00 AM to Monday, November 23, 11:59 PM
- Period to play the game: Tuesday, November 10, 2026, 12:00 AM to Tuesday, November 24, 11:59 PM
- Coupon expiration: From the date obtained until Thursday, December 31, 2026
- 1st prize: ¥100-off bread coupon (1,000 winners)
- 2nd prize: ¥30-off bread coupon (14,000 winners)
※ The coupons can be used on Famimaru Bakery products.
For details, see the FamiPay game campaign page.
※ Some products and services are excluded.
※ The campaign may be changed or ended without notice.
※ FamiPay cannot be used at some stores.
※ Some products may not be carried depending on the region or store.
FamilyMart-Exclusive The Bread Thief Goods in Limited Quantities
To coincide with the collaboration campaign, FamilyMart is releasing special goods sold only at FamilyMart. See the FamilyMart goods page for details.
The Bread Thief Layered Acrylic Keychain (パンどろぼう レイヤーアクリルキーホルダー)
- Price: ¥800 (¥880 including tax)
- Release date: Friday, November 20, 2026
- Sales area: About 2,000 stores nationwide
- Details: An acrylic keychain with a two-layer structure that gives it a three-dimensional look. These original goods feature familiar convenience store breads, such as shokupan (sliced white bread) and melon pan, along with The Bread Thief. There are 5 designs in total, sold at random.
The Bread Thief Eco Bag (パンどろぼう エコバッグ)
- Price: ¥1,800 (¥1,980 including tax)
- Release date: Friday, November 20, 2026
- Sales area: About 4,000 stores nationwide
- Details: A reusable bag designed to look like a convenience store plastic bag. It folds up compactly and closes with a snap button, making it easy to carry.
※ Images are for illustration purposes only.
※ Designs and specifications may change without notice.
※ Goods are available while supplies last.
※ Sold at some stores only.
The Bread Thief Receipt-Style Stickers via FamiMa Print
During the campaign period, convenience store receipt-style stickers using The Bread Thief illustrations go on sale through "FamiMa Print," the multi-copy machine service in FamilyMart stores. Illustrations from パンどろぼうとさすらいラーメン, the newest book in the picture book series, also appear.
Sales period: Friday, November 20, 2026, 10:00 AM to Friday, February 19, 2027, 11:59 PM
- Product name: Receipt-Style Sticker (レシート風シール), 2 designs
- Specifications: L-size and 2L-size stickers
- Price: L size ¥300, 2L size ¥500 (tax included)
- Sales area: Nationwide
- Sales method: Selection format
- Details: FamilyMart-exclusive stickers in a convenience store receipt-style design featuring The Bread Thief.
※ Images are for illustration purposes only.
※ Designs and specifications may change without notice.
※ The multi-copy machine service may not be available in some regions or stores.
※ This product is subject to the standard tax rate (10%).
Social Media Campaign for 10 Winners
Follow FamilyMart's official X account (@famima_now) and repost the designated post for a chance to win, by lottery, a complete set of campaign-related goods and products. There will be 10 winners.
- Campaign period: Thursday, November 12, 2026 to Monday, November 23, 2026
- How to enter: (1) Follow FamilyMart's official X account (@famima_now). (2) Repost the designated post.
- Set contents:
- Bread Clip, 1 design
- Mini Pouch, 1 design
- Fruit Cup with The Bread Thief Tumbler, 2 designs
- The Bread Thief Layered Acrylic Keychain, 5 designs
- The Bread Thief Eco Bag, 1 design
- Receipt-Style Sticker, 2 designs
※ Campaign details may change without notice.
About The Bread Thief
The Bread Thief is a popular picture book series by picture book author Keiko Shibata. With its surreal, endearing characters and unexpected twists, it can be enjoyed by children and adults alike.
- Official site: https://ehon.kadokawa.co.jp/pandorobo/
- Official X: https://x.com/pandorobo_JP
- Official Instagram: https://www.instagram.com/pandorobo_news/
©Keiko Shibata/KADOKAWA
