Flower Miffy, the flower shop themed around Miffy, the popular Dutch picture book character, and operated by Benelic Co., Ltd., will release new products inspired by the red and white poinsettias that are a Christmas-season staple. They go on sale on Friday, November 13, 2026.
*Image is for illustration purposes.
About the New Products
On November 13, 2026 (Friday), Flower Miffy releases the "Fluffy Muffler Cape" (ほわもこマフラーケープ), an outfit made exclusively for the popular "Dress-Up Fluffy Plush" (着せかえほわほわぬいぐるみ), and the "Fluffy Mascot" (ほわほわマスコット), a palm-size version of Miffy and Boris in the same outfits.
This winter's dress-up outfit is a cape inspired by the red and white poinsettias that are a Christmas-season staple. Miffy wears a red boa fabric cape with a white muffler, while Boris wears a white boa fabric cape with a red muffler. When put on the plush, the cape gives each character a wintry look. The hood is removable, so the outfit can be enjoyed in two different looks.
The mascots, released on the same day, are made of soft boa fabric that feels good to the touch. Their warm coloring and design match the dress-up outfits.
Miffy and Boris in their capes and mufflers keep you company on winter outings and during quiet moments at home.
Product Details
Dress-Up Outfit: Fluffy Muffler Cape
Poinsettia Red (for Miffy)
Poinsettia Red (for Miffy), worn image. The plush is not included.
Poinsettia White (for Boris)
Poinsettia White (for Boris), worn image. The plush is not included.
- Product Name: Flower Miffy Dress-Up Outfit Fluffy Muffler Cape, Poinsettia Red (for Miffy) / Poinsettia White (for Boris) (Flower Miffy 着せかえお洋服 ほわもこマフラーケープ ポインセチアレッド (ミッフィー用)／ポインセチアホワイト (ボリス用))
- Price: 3,190 yen each (tax included)
- Size: Poinsettia Red (for Miffy): approx. W180×H245mm; Poinsettia White (for Boris): approx. W180×H185mm
- Material: Polyester
- Note: At the Flower Miffy Online Shop, the outfit is sold as a set with an art flower (3,410 yen each, tax included). Purchases are limited to 1 piece of each.
Fluffy Mascot
Poinsettia Red Miffy
Poinsettia White Boris
- Product Name: Flower Miffy Fluffy Mascot, Poinsettia Red Miffy / Poinsettia White Boris (Flower Miffy ほわほわマスコット ポインセチアレッド ミッフィー／ポインセチアホワイト ボリス)
- Price: 3,740 yen each (tax included)
- Size: Poinsettia Red Miffy: approx. W105×H155×D50mm; Poinsettia White Boris: approx. W125×H135×D55mm
- Material: Polyester, zinc alloy, iron
- Note: At the Flower Miffy Online Shop, the mascot is sold as a set with an art flower (3,960 yen each, tax included). Purchases are limited to 1 piece of each.
Where to Buy and Release Date
- Available At: Flower Miffy stores nationwide, Flower Miffy Online Shop, Flower Miffy Pop-Up Marche
- Release Date: November 13, 2026 (Friday)
About Flower Miffy
A flower shop themed around the popular Dutch picture book series featuring Miffy. The shop offers cute flower arrangements and goods that can be found only here. "Flower Miffy Juice Garden," where guests can enjoy Miffy's charming original drinks, is also available at the Asakusa store and the Osaka Tennoji Mio store.
Official Website: https://www.benelic-flower.com/
Instagram: https://www.instagram.com/flower_miffy_official/
Store Information
Store Name: Flower Miffy Sunshine City Alpa Store
Address: Sunshine City Alpa 1F, 3-1 Higashi-Ikebukuro, Toshima-ku, Tokyo
Store Name: Flower Miffy Asakusa Store
Address: Aiso Building 1F, 2-19-7 Kaminarimon, Taito-ku, Tokyo
*Flower Miffy Juice Garden available
Store Name: Flower Miffy Tennoji Mio Store
Address: Tennoji Mio Main Building 6F, 10-39 Hidenincho, Tennoji-ku, Osaka City, Osaka
*Flower Miffy Juice Garden available
Store Name: Flower Miffy Lucua Osaka Store
Address: Lucua Osaka 8F, 3-1-3 Umeda, Kita-ku, Osaka City, Osaka
Upcoming Pop-Up Shop
- Store Name: Flower Miffy Pop-Up Marche
- Period: November 6, 2026 (Friday) to December 8, 2026 (Tuesday)
- Venue: Yokohama Red Brick Warehouse, Building No. 2, 1F (1-1-2 Shinko, Naka-ku, Yokohama, Kanagawa)
- Hours: 11:00 AM – 8:00 PM
- December 5 (Saturday) to December 8 (Tuesday): 11:00 AM – 9:00 PM
- Note: Hours follow those of the facility. Entry may be restricted when it is crowded.
Illustrations Dick Bruna © copyright Mercis bv, 1953-2026 www.miffy.com
