A new blind-box collectible toy brand is launching from Furyu Corporation as part of its "world-view business." Called nazoQ, the brand is built around three Q's — the thrill of opening (Question), the seriousness of quality (Quality), and the fun of collecting (Quest) — under the tagline "Let's Q!" Pre-orders for Hatsune Miku items open in November 2026 on Furyu's own hobby e-commerce site, FURYU HOBBY MALL, and merchandise tied to the film Chainsaw Man – The Movie: Reze Arc and the TV anime Attack on Titan is also planned.
Capsule toys and lottery-style products, where buyers don't know exactly what they'll get, have grown popular in Japan for the thrill of not knowing and the fun of completing a set. "Blind boxes," which sell miniature figures at random from boxes that give no hint of their contents, offer a similar sense of excitement and collectibility and are especially popular outside Japan, with the global market projected to reach US$8,522 million (roughly ¥1.3961 trillion) by 2026, according to market research firm QYResearch.
With nazoQ, Furyu has developed products meant to be enjoyed twice — once before opening the box and again after. Each figure draws on the scale-figure production know-how the company has built through its high-quality hobby brand F:NEX and its prize (crane game) business, resulting in a high level of craftsmanship. Each series will include about six variations (buying a full, unopened box guarantees a complete set), with individual items priced in the ¥1,000s. Alongside Furyu's own FURYU HOBBY MALL, the brand will expand into specialty hobby shops and mass retailers, and in-stock items will also be sold after the pre-order period ends. Furyu is aiming to sell 100,000 boxes per item under the nazoQ brand in fiscal 2031, positioning it as a new pillar of its world-view business alongside its existing prize and hobby merchandise operations.
nazoQ Brand Concept
Open it up — the thrill of Question.
Display it proudly — the assurance of Quality.
Collect them all — the fun of Quest.
Furyu's collectible toy brand, nazoQ —
now, let's Q today!
Brand site: nazoQ
nazoQ Features
- A brand experience built around the excitement of not knowing and the fun of collecting
- High-quality mini figures made with the scale-figure production expertise Furyu has built through its F:NEX hobby brand and prize (crane game) business
- A product lineup drawing on the world-view business's strength: roughly 250 IP titles Furyu currently commercializes or has lined up for future commercialization (as of the end of March 2026)
And more.
Planned nazoQ Lineup
- Hatsune Miku (pre-orders open from November on FURYU HOBBY MALL)
- Chainsaw Man – The Movie: Reze Arc (planned)
- Attack on Titan TV anime (planned)
Each series will include about six variations, and only an unopened full box guarantees a complete set.
Copyright Notice
© 2025 MAPPA／Chainsaw Man Project ©Tatsuki Fujimoto／Shueisha
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©Hajime Isayama・Kodansha／"Attack on Titan" The Final Season Production Committee
