All six Godzilla Store locations across Japan will take part in the spring "HEAT RAY CAMPAIGN" starting March 27, 2026 (Friday). The campaign name is inspired by Godzilla's iconic heat ray, reflecting the monster's power and energy.
The campaign aligns with two major events: the grand opening of Godzilla Store Hakata on April 6 (Monday) — the first Godzilla Store in Kyushu — and the relocation and renewal of Godzilla Store Umeda on the same day, bringing the chain to a full six-store lineup. Several existing locations are also celebrating anniversaries this spring.
1. Shinji Higuchi's Artwork, Novelty Items, and Limited Merchandise
Special campaign artwork was created by Shinji Higuchi, a film director and special effects director known for a wide range of Godzilla-related work. The main visual centers on Mothra — which is marking its own anniversary year — alongside Godzilla and larval Mothra in a dynamic, energetic composition.
Store-Logo Visual Cards
As a purchase bonus during the campaign, all six Godzilla Store locations will distribute a visual card featuring Shinji Higuchi's artwork printed with each store's individual logo. Cards will be given to customers who spend ¥5,000 (tax included) or more, on a first-come, first-served basis.
Distribution schedule:
- Godzilla Store Tokyo, Godzilla Store Osaka, Godzilla Store Daiba, Godzilla Store Shibuya: From March 27 (Friday), while supplies last
- Godzilla Store Umeda, Godzilla Store Hakata: From April 6 (Monday), while supplies last
Godzilla Store Exclusive Merchandise
Limited merchandise featuring Shinji Higuchi's artwork goes on sale April 24 (Friday) at all Godzilla Store locations and the Godzilla Store online shop.
Shinji Higuchi — Selected Godzilla-Related Work
- 1984 — Godzilla: Special effects modeling assistant
- 1992 — Godzilla vs. Mothra: Extra
- 2001 — Godzilla, Mothra and King Ghidorah: Giant Monsters All-Out Attack: Special effects storyboard (uncredited)
- 2004 — Godzilla Against Gigan: DVD audio commentary
- 2011 — Book cover illustration for Good Morning, Godzilla — Director Ishiro Honda and the Studio Era (Kokushokankokai)
- 2016 — Shin Godzilla: Director / Special Effects Director
- 2019 — Grand Seiko "Godzilla" 65th Anniversary Limited Model back cover design
- 2021 — Book cover design for King Kong vs. Godzilla Completion (Hobby Japan)
- 2022 — Book cover design for Mothra vs. Godzilla Completion (Hobby Japan)
- 2022 — Commemorative curtain for the enthronement of the 13th Ichikawa Danjuro and debut of the 8th Ichikawa Shinnosuke
- 2023 — Book cover design for Ghidorah, the Three-Headed Monster Completion (Hobby Japan)
- 2024 — Book cover design for Invasion of Astro-Monster Completion (Hobby Japan)
Shinji Higuchi's Comment
"I had the pleasure of drawing an illustration of Mothra for the Godzilla Store campaign.
Mothra means brilliant colors. The paradise of the South Seas, Infant Island. And rising from an egg, crawling on the ground, spinning a cocoon, then conquering the skies — a shape-shifting great monster, yet one who can communicate through the luminous, fairy-like Cosmos twins. A being of love, peace, holiness, and brightness.
Creating such a joyful illustration was a truly happy experience. Even the dark and gloomy Godzilla spontaneously throws his arms up in celebration. I'll be happy until the day I die.
Now, back to work."
2. Mayu Yukishita's Artwork and Limited Merchandise
Illustrator Mayu Yukishita, known for her work on book covers and magazine artwork, has also contributed a stylish visual for the campaign. Her distinctive style — realistic yet with a loose, sketchy quality — brings a dramatic flair to Godzilla's iconic presence.
Godzilla Store Exclusive Merchandise
Merchandise featuring Mayu Yukishita's artwork goes on sale March 27 (Friday).
About Mayu Yukishita
Born in 1995. Graduated from Tama Art University, Department of Graphic Design. Her distinctive style — realistic yet retaining a loose, sketchy quality — has gained attention, and she works primarily in advertising and book cover illustration. Notable projects include the cover art for Comrade from the East (by Fuyuma Ousaka / Hayakawa Publishing), winner of the 2022 Book of the Year award; a TV commercial for Tokyo Mode Gakuen; and cover artwork for MUSIC MAGAZINE. In 2025, she was selected for Forbes JAPAN 30 UNDER 30.
Mayu Yukishita's Comment
"My encounter with Godzilla began when I watched the original film on rental video in high school. The overwhelming sense of pathos and terror that Godzilla radiated, and the helplessness of the humans facing it — those feelings still remain vivid in my memory. It is an honor to be involved with work related to Godzilla, which also has a charming side. I hope this one-of-a-kind being will continue to be loved across generations."
3. New Product: Godzilla Title Acrylic Stand Collection
Title logos from seven iconic Godzilla films are available as acrylic stands, in a trading format exclusive to Godzilla Store. The collection features 14 variants in total — each of the seven titles comes in a Normal version and a Hologram version.
Price: ¥770 per piece / ¥10,780 per box (10 pieces)
Available at all Godzilla Store locations and the Godzilla Store online shop from March 27 (Friday).
*Note: Godzilla Store Hakata and Godzilla Store Umeda will begin sales from April 6 (Monday).*
4. New Store Opening and Relocation
Godzilla Store Hakata — Grand Opening
The first Godzilla Store in Kyushu opens on the 2nd floor of Hakata Marui, adjacent to Hakata Station. The store will carry a full lineup of official merchandise, and will also feature a standing figure of the Heisei-era Godzilla inside.
Godzilla Store Hakata
〒812-0012 Hakata Marui 2F, 9-1 Hakata-eki Chuo-gai, Hakata-ku, Fukuoka City, Fukuoka
Hours: 10:00AM–9:00PM
Official X: https://x.com/GodzillasHakata
Godzilla Store Umeda — Relocation and Renewal
Godzilla Store Umeda is relocating to NU Chayamachi and reopening with a fresh look. A TOHO entertainment STORE will also open in an adjacent space on the same day.
Godzilla Store Umeda / TOHO entertainment STORE Osaka NU Chayamachi
〒530-0013 10-12 Chayamachi, Kita-ku, Osaka City, Osaka
Hours: 10:00AM–9:00PM
Godzilla Store Umeda Official X: https://x.com/GodzillaS_umeda
TOHO entertainment STORE Osaka NU Chayamachi Official X: https://x.com/TeS_OSAKA
5. Upcoming Film: Godzilla -0.0
A new Godzilla film is scheduled for release on November 3, 2026 (Tuesday/Holiday).
Title: Godzilla -0.0
(Note: No space between "Godzilla" and "-0.0"; "-0.0" is written in half-width characters)
Release Date: November 3, 2026 (Tuesday/Holiday)
Director / Screenplay / VFX: Takashi Yamazaki
Production: Toho Co., Ltd.
Production Studio: TOHO Studios / ROBOT
VFX: Shirogumi
Official Website: https://godzilla-minuszero.toho-movie.jp/
TM & © TOHO CO., LTD.
