GORELAX, the totonoi (rejuvenation) sauna brand from Pine Create Co., Ltd. (headquartered in Chuo-ku, Osaka), is teaming up with Orion Beer, the beer brand that represents Okinawa, for their first-ever collaboration. The collection will launch from early August 2026 onward through GORELAX's official online shop and select retailers nationwide.
The collaboration brings a lineup of eight items in total, including the brand's popular Totonoi Sauna Hat and a sauna activity bag. The limited-edition pieces combine a refreshing palette of navy, red, and ivory with a vivid yellow accent reminiscent of an ice-cold beer.
Background of the Collaboration
Pine Create, which will mark its 20th anniversary since founding in 2027, has long held a deep connection with Okinawa. Since 2021, the company has run Chura Sampo, a souvenir goods brand inspired by Okinawa's everyday scenery and soul food, which has become a familiar sight at tourist spots and the airport throughout Okinawa Prefecture. The company has also worked for many years on OEM product development with local businesses in Okinawa.
This long-cultivated respect for Okinawa led to an approach to Orion Beer, a symbol of the prefecture. Orion Beer's brand slogan, "Shizen to, Shizen ni" ("Naturally, and in a Natural Way"), which reflects the company's closeness to Okinawa's climate and people, resonated with GORELAX's own message of easing the mind and body of those who are always working hard, bringing the two brands together for this collaboration.
GORELAX x Orion Beer Collaboration Lineup
The collection will be available at variety and general goods stores nationwide, as well as through GORELAX's official online shop.
Totonoi Sauna Hat — ¥4,400 (tax included)
Air Sandals (Navy) — ¥3,630 (tax included)
Air Sandals (Ivory) — ¥3,630 each (tax included)
Totonoi Sauna Activity Bag — ¥2,750 (tax included)
Mascot Bag — ¥3,630 (tax included)
Totonoi Refresh Towel (All-Over Pattern) — ¥1,100 (tax included)
Totonoi Refresh Towel (Beer Print) — ¥1,100 (tax included)
Onsen Towel (Navy) — ¥1,760 (tax included)
Onsen Towel (Ivory) — ¥1,760 (tax included)
Mesh Drawstring Pouch (Beer Mug) — ¥2,420 (tax included)
Mesh Drawstring Pouch (Beer Can) — ¥2,420 (tax included)
Acrylic Keychain (Logo) — ¥990 (tax included)
Acrylic Keychain (Beer Mug) — ¥990 (tax included)
Acrylic Keychain (Beer Can) — ¥990 (tax included)
Please note that release timing may vary by item, region, and store.
GORELAX
GORELAX is a sauna-themed totonoi brand featuring Mamoru-san, a quiet and shy gorilla mascot who helps ease the mind and body of those who are always working hard. The brand shares original sauna goods, online-shop-exclusive items, and event updates on social media.
Orion Beer
Orion Beer is a comprehensive beverage maker offering products packed with the unique appeal of Okinawa. Under the brand slogan "Shizen to, Shizen ni" ("Naturally, and in a Natural Way"), the company draws on its long history with Okinawa's people, nature, and climate to create products and services that help customers enjoy days filled with their own genuine smiles.
This product is planned and sold by Lotus Wing Co., Ltd. under an agreement with Orion Beer Co., Ltd., and manufactured by Pine Create Co., Ltd.
This product does not encourage drinking alcohol while using a sauna. Please refrain from drinking before using a sauna, and continue to take care of your health afterward as well.
