Paper & Mood, a new lineup of letter paper, mini envelopes and stickers, goes on sale on Tuesday, October 13, 2026, from Nihon Hallmark (株式会社日本ホールマーク).
Paper & Mood is a variety pack of paper and stickers in which buyers can choose the pattern and size that suit the recipient and the occasion. Besides the fun of choosing letter paper while thinking of the person it is for, the paper comes in a variety of sizes for times when a long letter isn't needed but a message should still be sent. The paper and sticker patterns can be coordinated into a letter set, and the paper also works as design paper for decorating and wrapping.
The lineup has two types: the "Paper Pack," which contains paper in 5 patterns and 5 sizes plus mini envelopes, and the "Sticker Pack," which contains 1 sticker sheet and 16 flake stickers. Both come in zip bags, so items are easy to take out when needed and convenient to store and carry.
Overview
- Release date: Tuesday, October 13, 2026
- Number of products: 8 new items in total
- Where to buy: Specialty stores and mass retailers nationwide, and the Nihon Hallmark official online store (https://hallmark.jp/)
- Feature page: https://hallmark.jp/collections/paper-and-mood (products will appear on the page on and after the release date, Tuesday, October 13)
Paper Pack
4 items, ¥660 each (tax included)
854799 SNP&M・SN
© Peanuts Worldwide LLC
854805 P&M・Cat
854812 P&M・Pattern
854829 P&M・Foods
Sticker Pack
4 items, ¥528 each (tax included)
854836 SNP&M・SN
© Peanuts Worldwide LLC
854843 P&M・Cat
854850 P&M・Pattern
854867 P&M・Foods
Ways to Use Paper & Mood
Example created with the cooperation of Hallmark ambassador @tegami_saibun (Instagram)
From heartfelt letters to short messages to go with gifts, the different paper sizes are useful in a variety of situations. Stickers can be used to seal an envelope or decorate the margins, adding to the fun of making it your own.
Example created with the cooperation of Hallmark ambassador @yohira.ano (Instagram)
Used as a decorative backing sheet, the paper can brighten up clear or plain packaging. Paper and stickers can be combined freely to make original wrapping that suits the recipient and the occasion.
