A Hatsune Miku collaboration campaign is set to launch at Bull Pulu tapioca drink shops across Japan, running from Friday, May 1, to Wednesday, May 20, 2026.
Campaign Overview
The Hatsune Miku x Bull Pulu collaboration campaign will be held at Bull Pulu locations throughout Japan during the campaign period.
- Period: May 1 (Fri) to May 20 (Wed), 2026
- Stores: All Bull Pulu locations
- Collaboration page: https://bullpulu.com/hatsunemiku/
The campaign features collaboration menu items, original merchandise, purchase bonus campaigns, and an X (Twitter) campaign.
Collaboration Menu
Limited menu items inspired by six Vocaloid characters – Hatsune Miku, Kagamine Rin, Kagamine Len, Megurine Luka, MEIKO, and KAITO – will be available during the campaign period.
Customers who order a collaboration menu item will receive a limited coaster (1 of 6 types, drawn randomly) as a gift.
Note: The castella menu items may not be available at all locations. Stores without the castella option: Ario Nishiarai.
Original Goods
Exclusive collaboration merchandise featuring original illustrations by Goma Norio goes on sale in stores. The designs show the characters holding Bull Pulu's popular tapioca drinks.
For every ¥2,200 (tax included) spent on collaboration goods in-store, customers will receive a limited illustration card (1 of 6 types, drawn randomly).
The goods will also be available at the GK Store online shop starting May 1 at 12:00 PM.
https://www.store-gk.com/
Note: Purchase bonuses are not applicable to online shop orders.
X Campaign
To celebrate the collaboration, an X (Twitter) campaign is being held under the name "#LetsTapiWithMiku." Follow Bull Pulu's official X account (@bull_pulu) and post about the collaboration using the hashtags #ミクたちとタピろう and #初音ミク for a chance to win one of five decoration standees currently on display in stores.
Campaign period: Friday, May 1 to Wednesday, May 20, 2026 (until 11:59 PM)
This campaign is open to residents of Japan only. Winners will be contacted by DM (expected early June). Prizes are the standees displayed in stores and may have minor wear.
