First Pop-Up Shop for Ikizulive! Love Live! Bluebird Opens in Shibuya

Published: January 29, 2026
First Pop-Up Shop for Ikizulive! Love Live! Bluebird Opens in Shibuya

Bandai Namco Filmworks Inc. will hold the first pop-up store for the latest Love Live! series project, Ikizulive! Love Live! Bluebird, selling original merchandise. The event, titled "Minna no Love Kou POP UP SHOP," will run from Friday, February 13, 2026, through Sunday, March 1, 2026, at Tokyo Anime Center in DNP PLAZA SHIBUYA (2F Shibuya Modi).

Ikizulive! Love Live! Bluebird Pop-Up Shop Visual

Event Highlights

The pop-up shop will feature new merchandise using illustrations from the school uniform design created through a user participation project. The event will also include panel displays.

Customers who purchase merchandise at the venue will receive a "Staff Pass-style Sticker" (15 designs in total) randomly, for every 3,000 yen (tax included) spent.

Event Details

Location: Tokyo Anime Center in DNP PLAZA SHIBUYA
(1-21-3 Jinnan, Shibuya-ku, Tokyo)

Period: February 13 (Fri) to March 1 (Sun), 2026

Hours: 11:00 AM to 7:00 PM
*Please note that these hours differ from the facility's operating hours.
*Event details are subject to change without notice.

Event Features

New Merchandise

The shop will sell many new Ikizulive! Love Live! Bluebird items featuring school uniform illustrations.

Purchase Restrictions:

  • Random merchandise: Up to 20 items per transaction per product
  • Open merchandise: Up to 3 items per transaction for each type

*Restrictions may be lifted without notice. Please be aware.

Purchase Bonus

For every 3,000 yen (tax included) spent per transaction, customers will receive one random "Staff Pass-style Sticker" (15 designs total).

EPOS Card Bonus

Customers who present their EPOS Card at the event venue will receive an additional "Staff Pass-style Sticker" (15 designs total).

1st LIVE Collaboration Bonus

Customers who spend 3,000 yen (tax included) or more and present a profile card sold as official live merchandise at "Ikizuraibu! 1st LIVE ~ What is my L? ~" (February 14-15, 2026) at the register will receive one random school uniform version profile card (10 designs total).

Panel Display

Panels featuring all 10 members of "Ikizurai-bu!" in their school uniforms will be on display.

Entry Information

Reservation Entry

At the Tokyo venue, only customers who have made reservations through Live pocket will be able to enter the merchandise area during certain time slots on February 13 (Fri) to February 15 (Sun). During these time slots, one entry allows for one transaction. Re-entry is not permitted.

Reservation Time Slots:
February 13 (Fri) to February 15 (Sun)
11:10 AM / 11:30 AM / 11:50 AM / 12:10 PM / 12:30 PM / 12:50 PM / 1:10 PM

From 1:30 PM onwards on February 13 (Fri) to 15 (Sun), and from February 16 (Mon) onwards, advance reservations are not required for entry to the event merchandise area. Anyone can purchase merchandise.

*Reservation entry is divided into two types: advance reservation (lottery) and general reservation (first-come, first-served).
*General reservations will be offered based on available slots after advance reservations are confirmed.

Advance Reservation (Lottery)

Application Period: January 28 (Wed) 9:00 PM to February 2 (Mon) 11:59 PM
*Winners will be confirmed on February 3 (Tue)

General Reservation (First-Come, First-Served)

Application Start: Saturday, February 7, 12:00 PM (scheduled)
*Ends when slots are filled.

Online Shopping

Pre-orders for event merchandise will be accepted on the Bandai Namco Filmworks official online store A-on STORE (https://a-onstore.jp/shop/lovehigh-popup2026/) from Tuesday, February 24, 6:00 PM through Monday, March 9, 11:59 PM. Merchandise will be delivered at a later date.

*Purchase bonuses, EPOS Card bonuses, and 1st LIVE collaboration bonuses are not available for online orders.

About Ikizulive! Love Live! Bluebird

The latest Love Live! series project announced in 2025. Ten unique students from satellite schools across Japan gather at the internet high school "Love Gakuin High School" (commonly known as L High) and begin school idol activities to liven up L High in this new "story that everyone fulfills together." The project is being developed across all media, including X and YouTube. Live activities and events by the main cast of 10, the group "Ikizurai-bu!", are also being held. The first solo live performance, "Ikizurai-bu! 1st LIVE ~ What is my L? ~", is scheduled for Saturday, February 14, and Sunday, February 15, 2026.

About the Love Live! Series

A project based on the theme "A story that everyone fulfills together," depicting high school girls who fulfill their dreams through "school idols" who are active at school. The "Love Live!" project was announced in 2010 and celebrates its 15th anniversary. The series has produced numerous works including Love Live!, Love Live! Sunshine!!, Love Live! Nijigasaki High School Idol Club, Love Live! Superstar!!, Love Live! Rennokukujoshi Gakuin School Idol Club, and School Idol Musical. In 2025, Ikizulive! Love Live! Bluebird was newly announced.

Related Sites and Social Media

*Event content is subject to change. Please be aware.

©Project Ikizulive!