London-born homeware brand Jubilee has unveiled four new knit tote bag designs to mark the 100th birthday of Queen Elizabeth II. The new patterns, featuring motifs inspired by the British royal family, were first sold exclusively at the Isetan Shinjuku British Fair 2026, and became available on the Jubilee official website on April 17 (Friday) at 12:00 PM.
Jubilee British Royal Design Knit Tote Bag
Knit bags have been quietly gaining popularity among fashion-conscious shoppers. Their appeal lies in the stretchiness of the knit material, which provides more storage capacity than the bags appear to offer, along with their affordability. Perhaps the greatest charm, however, is the retro-cute quality of motifs rendered in knitted fabric.
The four new designs draw on British royal family symbolism — including Queen Elizabeth II and the beloved Corgi — combining elegance with an approachable character. The bags are made from a durable nylon knit material suitable for use all year round and can be folded or rolled up to be stored inside another bag as an extra tote.
The bags are practical enough to fit a smartphone, wallet, and small water bottle, making them handy for light shopping or as a secondary bag.
4 New Designs
20. Grage (ORG020)
21. Black (ORG021)
22. Ivory (ORG022)
23. Pink (ORG023)
Product Details
Jubilee British Royal Design Knit Tote Bag
- Price: ¥3,850 (tax included)
- Size: approx. 24cm wide × 29cm tall × 10cm deep
- Handle: approx. 16cm tall × 5.5cm wide (flat dimensions)
- Weight: approx. 165g
- Material: 100% polyester
- Product number: JB-toteK-ORG
Available on the Jubilee official website: https://www.jubileedesign.jp/items/90108664
