IPX (formerly LINE FRIENDS), the digital IP entertainment company, has announced a collaboration between BROWN — celebrating its 15th anniversary — and Sailor Moon, a beloved character franchise that has captivated fans across generations. This marks a special milestone: two globally cherished characters joining forces to mark BROWN's 15 years since debut.
What Is Sailor Moon?
Sailor Moon is a shojo manga by Naoko Takeuchi that began serialization in the monthly magazine Nakayoshi (published by Kodansha) in 1991. The anime series aired in over 40 countries worldwide, sparking a cultural phenomenon both domestically and internationally. Even after the original manga and anime concluded, the franchise has continued to generate enormous enthusiasm through collaborations with fashion brands, beauty labels, and more, demonstrating cross-generational influence.
LINE FRIENDS × Sailor Moon
The combination of LINE FRIENDS and Sailor Moon alone is enough to spark excitement among fans worldwide. Set under the concept of "the moment the moon becomes whole — when light meets shadow" — the collaboration is set to bring IPX's unique creative vision into the world of Sailor Moon, fusing the distinct charms of both franchises to deliver a fresh and moving experience.
The teaser imagery features silhouettes instantly recognizable to fans: BROWN draped in a cloak-like mantle beneath the moonlight that is synonymous with Sailor Moon, and Connie sporting buns with long twin tails. The teasers have already sparked a wave of reactions, with fans commenting things like, "I never imagined my favorite Sailor Moon — who fights in the name of love and justice — and my beloved BROWN would meet. I can't wait to see what kind of chemistry they create," and "I'm so excited about the combination of the Sailor Moon I was obsessed with as a kid and the cute LINE FRIENDS characters."
BROWN and Sailor Moon are both characters that have brought friendship and courage into the everyday lives of fans in their own distinct ways over the years. The collaboration will bring their two worlds together into a single shared universe — a story worth watching unfold.
The collaboration is set to roll out to fans around the world starting October 2026, through various content formats and product collections in Korea, Japan, China, the United States, and beyond.
