THE LOFT CO.,LTD. (Shibuya-ku, Tokyo / President and CEO: Koji Ando) announces the fifth collaboration with Mary Chocolate Company (Ota-ku, Tokyo / President and CEO: Yoshiaki Koyamatsu): "Mary Chocolate Merchandise 2026" will be launched sequentially at up to 160 THE LOFT CO.,LTD. stores nationwide starting January 10, 2026 (Saturday).
"Mary Chocolate Merchandise" is a limited collaboration project between THE LOFT CO.,LTD., Mary Chocolate, and Furukawa Paper Industries Co., Ltd. (Mino City, Gifu Prefecture / President and CEO: Makoto Furukawa) that started in January 2022. Beginning with stationery featuring the retro design package of the popular "Hajikeru Candy Chocolate," the fifth edition in 2026 introduces a collaboration with Mary Chocolate's Valentine's limited product "NEKO mya~MIRE" chocolate, featuring 20 types of Mary Chocolate merchandise.
The collection showcases 8 varieties of "Hajikeru Candy Chocolate" and 9 varieties of "NEKO myaMIRE" chocolate, along with 20 exclusive THE LOFT CO.,LTD. "NEKO myaMIRE" merchandise items.
Mary Chocolate Merchandise 2026 Collaboration Round 5 - Overview
Period: January 10, 2026 (Saturday) to February 28, 2026 (Saturday) - Sequential rollout
Participating Stores: Up to 160 THE LOFT CO.,LTD. stores nationwide - Product selection and scale vary by store.
NEKO mya~MIRE Special Site: https://www.loft.co.jp/store/r/rst09s004/ - Scheduled to go live January 8, 2026 (Thursday) at 12:00 PM
Content: 9 varieties of Valentine's limited "NEKO myaMIRE" chocolate series and 20 collaborative "NEKO myaMIRE" merchandise items at 131 THE LOFT CO.,LTD. stores nationwide. 8 varieties of Mary Chocolate "Hajikeru Candy Chocolate" series at 160 THE LOFT CO.,LTD. stores nationwide.
Product Examples: All prices include tax - While supplies last
(1) THE LOFT CO.,LTD. Exclusive New Products - Mary Chocolate Merchandise "NEKO mya~MIRE": 7 items, 20 varieties (Furukawa Paper Industries)
Letter Set (2 varieties) - ¥440 each
Sticky Notes (3 varieties) - ¥440 each
Memo Pads (3 varieties) - ¥528 each
Clear Stickers (3 varieties) - ¥418 each
Clear sticker designs featuring adorable cat illustrations.
Washi Flake Stickers (3 varieties) - ¥418 each
Traditional Japanese paper flake stickers with cat motifs.
Origami Box Set (3 varieties) - ¥825 each
Clear Files (3 varieties) - ¥440 each
Clear file folders featuring charming cat designs.
(2) Valentine's Limited Edition - Mary Chocolate "NEKO mya~MIRE" Series: 9 varieties (Mary Chocolate Company)
The "NEKO mya~MIRE" series features cat-themed designs throughout, with packaging and contents overflowing with feline charm. New releases include 5 chocolate tin varieties, 1 paper box variety, and 3 pouch varieties.
Nyasorted Chocolate - ¥2,160 / ¥702
An adorable chocolate assortment featuring cats and paw prints.
Neko Can (Chocolate) - ¥918
A playful cat food can-themed tin filled with fish-shaped chocolates.
Nekoze Can - ¥1,350
A cat-designed tin containing an assortment of 2 types of short bar chocolates.
Nekonyabe Can - ¥1,188
A Nekonyabe can filled with 3 varieties of curled-up cat-shaped chocolates.
Myamire Can - ¥1,620
A cat-patterned tin packed with 4 types of chocolate confections.
Mofunyafu Pouch (Mackerel Tabby) - ¥1,650
A pouch designed like a mackerel tabby cat, containing 2 types of chocolate confections.
Mofupuni Pouch (White Cat) - ¥1,485
A pouch that recreates the soft texture of paw pads, filled with chocolate confections.
Nyan Pouch (Pastel Calico) - ¥1,760
A calico cat-patterned pouch containing 2 types of chocolate confections.
(3) Mary Chocolate "Hajikeru Candy Chocolate": 8 varieties (Mary Chocolate Company)
New Products - Hotcake Can & Shortcake Can - ¥1,728
Introducing new hotcake-flavored chocolates with melting sweetness and shortcake-flavored chocolates with elegant sweetness.
Renewed and New Products - Hajikeru Candy Chocolate Small Boxes (5 varieties) - ¥432 each
Classic flavors including Cola Float, Cider, Melon Cream Soda, and Strawberry Soda, now joined by new Mixed Juice-flavored chocolates.
Renewed - 2026 Design Assortment Cans (2 varieties) - ¥1,944 / Mini ¥1,080
The popular "Hajikeru Candy Chocolate" featuring 5 drink-motif chocolates in retro 2026 limited-edition design tins.
