Loft is currently running its seasonal "RAINY DAYS" campaign, which has been available at Loft stores nationwide and via the Loft online store since mid-April. The lineup focuses on high-performance rain umbrellas that help ease the stress of rainy days, clear vinyl umbrellas that let in light, and umbrellas with playful designs. Rain accessory items such as umbrella cases and rain jackets are also included, offering a wide variety of products to help make dreary rainy days more enjoyable.
Available at: All Loft stores nationwide and the Loft online store (https://www.loft.co.jp/store/)
Note: All prices are tax-inclusive. Products and selection may vary by store.
Functional Umbrellas That Help Ease Rainy-Day Stress
●New / Memory Lacquer Carbon Lightweight Mini 50cm (Nifty Colors) — ¥4,950
A compact folding umbrella that combines shape memory — formed by pressing folds directly into the fabric — with a lightweight design, making it quick and easy to close. Comes with a storage case with a wide opening for easy in-and-out access.
●New / Shupatto Umbrella 58cm (Marna) — ¥7,150
A long umbrella without a strap that bundles the fabric together just by closing it. The frame has been updated with fiberglass, making it approximately 25g lighter than the previous model.
●New / Pitta Magnet (Moonbat) — ¥4,400 (available at select stores only)
A folding umbrella with a built-in magnet in the handle, allowing it to be stored by attaching it to an entryway door or similar metal surface.
Umbrellas with Playful Designs to Brighten Rainy Days
●Loft Exclusive / Sumida Aquarium × Wpc. Clear Umbrella "Naminami Penguin Blue" (World Party) — ¥3,190
A jump-style clear vinyl long umbrella featuring a design of penguins swimming at Sumida Aquarium in Sumida Ward. Comes with a charm in the shape of a fish — a favorite food of penguins.
●New / Clear Umbrella Naminami Long (Because) — ¥3,190
A clear vinyl long umbrella featuring wave-shaped lines and colorful piping along the hem. The frame is made from durable fiberglass.
●New / Wpc. Gemstone Umbrella (World Party) — ¥2,970
A clear vinyl long umbrella inspired by gemstones. Comes with a natural stone charm that matches the umbrella's body color.
Handy Accessories for More Comfortable Rainy Days
●Loft Exclusive / RE:PET Umbrella Case (Because) — ¥1,980
An umbrella storage case lined with highly absorbent microfiber material on the inside. Features two-stage size adjustment, and when unfolded, it can also be used like a towel to wipe away water droplets.
●New / Cycle Poncho (Ascent) — ¥6,600 (available at select stores only)
A cycling poncho developed by an umbrella manufacturer. In addition to covering a wide area including the front basket, it also features water resistance, wind protection, and UV protection, making it a year-round item.
●New / Shoulder Bag (Ascent) — ¥3,300 (available at select stores only)
A water-repellent shoulder bag in vivid colors. Weighing just 163g, it's lightweight enough to be carried easily, yet spacious enough to fit an A4-size document. The drawstring closure makes for easy open-and-close access.
