At corporate mixers, anniversary celebrations, and all-hands meetings, attention is turning more than ever toward experience-based content — watching, enjoying, and taking part — rather than simply serving a meal.
Maguro Kaitai Show Honpo (run by WITHWIN Co., Ltd.), which stages tuna-cutting shows for corporate events nationwide, has built a track record of unusual performances in which a bodybuilder carries a whole tuna into the room. A look at its past events reveals why so many companies keep choosing it.
An Unlikely Pairing: 'Muscle x Tuna' Brings the Room Together
When a bodybuilder walks in carrying a giant tuna on a chiseled physique, every eye in the room turns at once. The powerful poses and playful touches draw cheers and applause from the moment the event begins, naturally breaking the ice between guests.
With the energy still high, a skilled craftsman then launches into a full tuna-cutting show. Bold knife work and detailed explanations of each cut keep the live performance going, and once the fish is broken down, the fresh tuna is served on the spot. Guests get to experience surprise, laughter, spectacle, and food all at once, making for a special occasion that stands apart from an ordinary mixer.
Three Reasons Companies Keep Choosing It, Based on Past Events
1. It brings the whole room together
From the bodybuilder's entrance through the cutting show itself, every guest shares the same experience, and conversation follows naturally. It becomes a spark for communication across departments and ranks, supporting the networking and teamwork that corporate events are meant to build.
2. Guests get to watch, enjoy, and taste all in one go
The performance, the tuna-cutting, and the chance to eat the fresh fish afterward all come packaged together. Satisfaction runs high, and many companies choose it as a way to keep guests engaged right through to the end.
3. A show worth capturing on camera
A giant tuna paired with a bodybuilder is a striking enough sight that guests can't help reaching for their phones. It's easy to imagine the moment spreading across internal social media and messaging tools, keeping the memory of the event alive long after.
4. A standout feature for inbound events
A performance that communicates directly across language barriers, combined with tuna as a symbol of Japanese culture, has made the show hugely popular with overseas guests as well. At international parties and events welcoming visitors to Japan, it works as a memorable way to extend hospitality.
The Growing Value of 'Experience' at Corporate Events
At corporate events these days, what matters isn't just the venue or the quality of the food — the experience itself, something everyone can enjoy together, has become just as important. The role these events are expected to play keeps expanding, from boosting employee engagement to building relationships with overseas business partners.
Maguro Kaitai Show Honpo proposes the best fit for the venue's size and purpose, whether it's an anniversary celebration, an awards ceremony, or a trade show. Professionals support the event from detailed advance planning through to running the show on the day.
The company continues to support event-building that leaves a lasting impression on guests from Japan and abroad through powerful entertainment, and its 'Muscle x Tuna' show is worth considering as the highlight of your next event.
