The Miffy zakka Festa, an annual event that changes its theme and main color every year, is coming to Chiba Prefecture for the first time with its 2026 edition. This year's theme is "red," and the venue brings together over 1,000 Miffy goods, including apple-patterned items available only at the event. Photo spots and other corners that can only be experienced on-site round out the fun, making this an event for Miffy fans and families alike to enjoy during the summer holiday and Obon season.
Miffy zakka Festa
Dates: August 11 (Tue/holiday) to August 24 (Mon), 2026
*Final day closes at 5:00 PM
Venue: Sogo Chiba Store, 6F Event Hall
Hours: 10:00 AM to 8:00 PM
Venue-Exclusive Mascots in This Year's Red Theme
About 50 venue-exclusive items in this year's red design are on sale, including two mascots making their first-ever appearance in Chiba Prefecture.
"I Went Goldfish Scooping!" Summer Festival Style Mascot — ¥2,750 (tax included; limit 1 per person)
On sale August 11 (Tue/holiday) only, limited to 400 pieces.
"What Should I Make With These Apples?" Apple Apron Mascot — ¥2,420 (tax included; limit 2 per person)
On sale August 15 (Sat) only, limited to 400 pieces.
Entry and Purchase Numbered Tickets
Because crowds are expected on August 11 (Tue/holiday) and August 15 (Sat), an "entry numbered ticket" and a "purchase numbered ticket" for the event-exclusive mascots will be distributed on those two days.
- Distribution time: 9:30 AM to 9:45 AM on August 11 (Tue/holiday) and August 15 (Sat)
- Distribution location: 1F, station-side northeast entrance
For more details, visit the official event page: https://www.sogo-seibu.jp/chiba/topics/202608miffy-zakkafesta
More Zakka Goods for the 2026 Red Theme
Acrylic Key Ring — ¥880 (tax included)
Chenille Towel Handkerchief — ¥1,980 (tax included)
Foaming Botanical Body Soap (350mL, with body sponge) — ¥2,200 (tax included)
Apple Jam Sandwich Cookie Tin (12 cookies) — ¥1,944 (tax included)
Acrylic Coasters (2 designs) — ¥968 each (tax included)
Apple Caramel Black Tea Tin (7 tea bags) — ¥1,728 (tax included)
Heat-Resistant Glass Mug — ¥2,200 (tax included)
3-Color Ballpoint Pen (2 designs) — ¥660 each (tax included)
Wood Stamp (5 designs) — ¥792 each (tax included)
Multi Cork Board — ¥1,760 (tax included)
Pass Case — ¥1,760 (tax included)
Gift with Purchase
The first 100 customers each day who spend ¥3,300 or more (tax included) on a single receipt at the venue will receive an "Original Wrapping Paper" (A4 size, 4 sheets), limited to once per person per day.
Experience Miffy's World at the Venue
The Miffy zakka Festa will celebrate its 10th anniversary next year in 2027, and this year's venue includes exhibits looking back at its history.
- Main Visual History: All of the event's main visuals are on display, from the first edition in 2017 through the ninth in 2026.
- Message Corner: Visitors can write messages to Miffy.
- Photo Spots: A large design wall approximately 4m wide, including the "Umi no Hi Wall" and "Window Wall."
- Instagram Photo Wall: Favorite Miffy photos collected through the "miffy_zakkafesta" Instagram account are displayed together.
Illustrations Dick Bruna © copyright Mercis bv, 1953–2026 www.miffy.com
