A new pop-up bringing together two long-loved favorites — Fujiya's Milky candy and the plush character Sirotan — opens in Tokyo Station on July 24, 2026. The "Sirotan Funwari Store" pop-up, located in Tokyo Eki Ichibangai's Ichiban Plaza, gets an early release of four new "Milky x Sirotan" collaboration items.
During the same period, Fujiya's confectionery shop is also opening a pop-up at Tokyo Gift Palette on the first floor near Tokyo Station's Yaesu north exit, giving visitors two special collaboration spots to enjoy this summer.
A Fan-Favorite Pairing Returns
Sirotan is an original character modeled after a harp seal, created around the brand's themes of comfort, healing, encouragement, and connection. Known for loving ice cream, milk, and sweets, Sirotan pairs naturally with Milky, Fujiya's long-selling candy enjoyed by children and adults alike. Since their first collaboration two years ago, items that wrap Sirotan in Milky's signature candy packaging have been well received by fans, and the pairing has become an annual favorite. This year's lineup again features a playful Sirotan sticking out its tongue, Peko-chan style, alongside new Milky-themed goods.
Early Release Details
The four items get an early release at the Sirotan Funwari Store pop-up in Tokyo Eki Ichibangai's Ichiban Plaza, ahead of their nationwide rollout at Sirotan's directly run stores and online shops.
Early release period: July 24 (Friday) to August 6 (Thursday), 2026
Location: Sirotan Funwari Store, Tokyo Eki Ichibangai Ichiban Plaza
Nationwide sales at Sirotan's directly run stores, official online store, and other web shops are expected to begin Friday, August 7, 2026.
The Four Collaboration Items
The lineup features designs inspired by Milky's candy wrapper, with colorful details throughout.
Sirotan Milky Drawstring Pouch — ¥2,500 (tax included)
Sirotan Milky Colorful Keychain (3 colors) — ¥1,800 (tax included)
Sirotan Milky Big Tote Bag — ¥3,980 (tax included)
Sirotan Milky Embroidered Towel (2 colors) — ¥880 (tax included)
Fujiya's Pop-Up Shop at Tokyo Gift Palette
This summer, Fujiya's confectionery shop is also holding a collaboration pop-up with Sirotan called "Peko-chan x Sirotan Fluffy Sweets Party" at Tokyo Gift Palette, on the first floor near Tokyo Station's Yaesu north exit, running the same dates as the Sirotan Funwari Store pop-up.
The key visual shows Peko-chan and Sirotan enjoying a sweets party together with Sirotan's friends Rakko Inu, Ramune, and Sheru, and the pop-up offers original goods with newly drawn designs alongside confectionery items.
Pop-Up Shop Details
Event name: Peko-chan x Sirotan Fluffy Sweets Party
Period: July 24 (Friday) to August 6 (Thursday), 2026
Hours: Weekdays 9:30 AM to 8:30 PM; weekends and holidays 9:00 AM to 8:30 PM (closing at 6:00 PM on the final day)
Purchase bonus: Customers who spend ¥3,000 or more (tax included) at the Tokyo Gift Palette pop-up receive one free "Peko-chan x Sirotan Puffy Sticker" (2 designs) while supplies last.
Venue: Tokyo Gift Palette "Weeklypalette" (right outside the JR Tokyo Station Yaesu north exit ticket gate)
https://www.tokyoeki-1bangai.co.jp/tokyogiftpalette/
Sticker designs are given at random and cannot be chosen. Supplies are limited, and the offer ends once stock runs out. Limited to one sticker per purchase, including purchases of ¥6,000 or more.
Featured Items at the Pop-Up
The pop-up offers a Milky Can with Detachable Magnet (2 designs).
Also available are the Sirotan Potepote Mascot Keychain (Sirotan dressed as Peko-chan) and the Peko-chan x Sirotan Acrylic Charm (2 designs).
All images are for illustrative purposes only. Product contents and designs are subject to change. Depending on congestion, numbered tickets may be distributed; check Fujiya's official confectionery X account (@Fujiya_Yougashi) for the latest updates. Purchase limits may apply to some items. While ample stock is prepared, items may sell out. Pop-up shop details are subject to change or cancellation, and some stores may not carry all items or may be sold out.
