A "Hattifatteners Fair" celebrating the mysterious creatures from the Moomin universe is coming to Japan. Inspired by the enigmatic Hattifatteners, the fair brings together a diverse range of merchandise including T-shirts, bags, and more, rolling out from May 2026.
Moomin Official Website: https://www.moomin.co.jp/
The Hattifatteners Fair: Embracing the Mysterious World
The Hattifatteners are among Moomin's most mysterious beings — known for swaying and drifting along in groups and said to sprout from the ground when seeds are planted on Midsummer Eve. The "Hattifatteners Fair" gathers items celebrating the unique charm of these creatures. The lineup includes pieces featuring the 2026 key art design, as well as products with glow-in-the-dark and clear material finishes that capture the Hattifatteners' distinctive world.
Hattifatteners Fair Items
Finger Puppet Hattifatteners
Hattifatteners come to life as finger puppets — a collectible size that also works nicely as a display piece. The stylish packaging makes them a great gift option too.
- Price: ¥418 (tax included)
- Distributor: Sunstar Stationery Co., Ltd.
- Release: Early June 2026
Glow Hattifatteners Cushion
A Hattifatteners cushion with a glow-in-the-dark finish that softly lights up when the lights go out. The distinctive silhouette makes it a fun accent for interior décor. Available in 3 poses and expressions, so they can be collected and displayed together.
- Price: ¥4,400 each (tax included)
- Distributor: Morishita Co., Ltd.
- Release: June 2026
Embroidered Drawstring Bag
A drawstring bag featuring Hattifatteners embroidery against a black fabric backdrop. The glossy fabric with fluorescent green print and drawstrings adds a striking contrast, making it a practical everyday carry.
- Price: ¥1,980 (tax included)
- Distributor: Small Planet Co., Ltd.
- Release: Early June 2026
Reflector Keychain
A reflector keychain inspired by the Hattifatteners, which are said to store electrical energy in their bodies. It provides a safety function in the dark and can also serve as a handy bag charm.
- Price: ¥1,650 (tax included)
- Distributor: Small Planet Co., Ltd.
- Release: Early June 2026
Glow-in-the-Dark Sticker
A Hattifatteners sticker with a glow-in-the-dark finish that lights up in darkness. Sized to fit on notebooks, smartphones, and small accessories, with a different appearance in bright and dark conditions.
- Price: ¥660 (tax included)
- Distributor: Small Planet Co., Ltd.
- Release: Early June 2026
Acrylic Keychain
An acrylic keychain featuring the main Hattifatteners art — a group drifting along in their mysterious way. The layered acrylic construction gives it a three-dimensional look that shifts with the viewing angle.
- Price: ¥1,100 (tax included)
- Distributor: Zowee Co., Ltd.
- Release: Mid-May 2026
Clear Pouch
A clear pouch with art printed on both the inner and outer layers, creating a layered depth to the design. A handy size for organizing small items, stationery, or cosmetics, with a ribbon zipper pull in a color that matches the main art.
- Price: ¥2,200 (tax included)
- Distributor: Zowee Co., Ltd.
- Release: Mid-May 2026
Tote Bag
A tote bag featuring eye-catching Hattifatteners art on a blue background. It has an interior pocket and fits A4-sized items, making it a useful companion for quick outings.
- Price: ¥3,080 (tax included)
- Distributor: Zowee Co., Ltd.
- Release: Mid-May 2026
PVC Tote Bag Hattifatteners
A tote bag in transparent PVC material decorated with Hattifatteners art. The water-resistant material holds up on rainy days, and despite its compact appearance, it has a good-sized gusset — a practical choice as a sub-bag for daily outings.
- Price: ¥2,530 (tax included)
- Distributor: Zowee Co., Ltd.
- Release: Thursday, May 7, 2026
Glow Acrylic Keychain Hattifatteners
An acrylic keychain with a glow-in-the-dark effect — the subtle glow in the dark reflects the Hattifatteners' trait of storing electricity in their bodies.
- Price: ¥1,210 (tax included)
- Distributor: Zowee Co., Ltd.
- Release: Mid-May 2026
Hattifatteners PVC Eco Pochette
A Hattifattener-shaped mini pochette that folds up to store a compact eco-bag inside. It comes with a ball chain for attaching to bags. Available in grey and yellow.
- Price: ¥2,310 each (tax included)
- Distributor: Zowee Co., Ltd.
- Release: Mid-May 2026
NALGENE Bottle 1L
A 1L Nalgene bottle in muted greige with a Hattifatteners design. Features measurement markings for easy hydration tracking. Made from lightweight, durable material that works well for both outdoor adventures and everyday use.
- Price: ¥4,620 (tax included)
- Distributor: Zowee Co., Ltd.
- Release: Thursday, May 7, 2026
Hattifatteners Crinkle Cushion
A Hattifattener-shaped cushion with a satisfying crinkly texture. Made from nylon with a soft cotton filling.
- Price: ¥3,850 (tax included)
- Distributor: Zowee Co., Ltd.
- Release: Thursday, May 7, 2026
Drawstring Tote Bag Hattifatteners
A tote bag with a drawstring closure that makes it easy to open and quickly gather belongings inside.
- Price: ¥1,980 (tax included)
- Distributor: Zowee Co., Ltd.
- Release: Thursday, May 7, 2026
Hattifatteners T-Shirt
A T-shirt with a bold Hattifatteners print on the front — easy to incorporate into simple outfits as a standout piece. Available in four colors: White, Black, Safari, and Army Green.
- Price: ¥4,950 each (tax included)
- Distributor: Watanabe Co., Ltd.
- Release: Mid-May 2026 (scheduled)
Limited Novelty Sticker Gift
Customers who purchase qualifying items at selected stores during the fair will receive a limited holographic novelty sticker inspired by the Hattifatteners' electricity-storing nature. The sticker measures approximately 7.5×8cm and can be used to decorate notebooks, files, and everyday belongings.
Gift conditions vary by store — please check with each location directly. Available while supplies last.
Participating stores and distribution period:
- Moomin Shop (Ginza, Osaka, Yokohama, Nagoya, Futakotamagawa)
- Moomin Shop Casual Edition (Sapporo, Ueno, Yokohama, Tennoji, Kyoto, Cocoon City)
- Moomin Café Karuizawa
- Moomin Café Stand (Koshigaya Lake Town, Osaka Umeda)
- MOOMIN SHOP ONLINE (https://shop.moomin.co.jp/)
- Moomin Shop Rakuten Market (https://www.rakuten.co.jp/shop-moomin/)
- Moomin Valley Park
More items are planned for the Hattifatteners Fair. Check the Moomin official website for the latest updates: https://www.moomin.co.jp/
Where to Buy Hattifatteners Fair Items
Hattifatteners Fair items are available at Moomin shops and spots across Japan. Available products vary by store. Items will be available from May 2026 onward.
Moomin Shop
| Store | Address |
|---|---|
| Ginza | Ginza Ins 1, 1F, Ginza Nishi 3-1, Chuo-ku, Tokyo |
| Osaka | Lucua 8F, 3-1-3 Umeda, Kita-ku, Osaka |
| Yokohama | Sotetsu Joinus 1F, 1-5-1 Minami-sachi, Nishi-ku, Yokohama, Kanagawa |
| Nagoya | Takashimaya Gate Tower Mall 6F, 1-1-3 Meieki, Nakamura-ku, Nagoya, Aichi |
| Futakotamagawa | Futakotamagawa Rise S.C. Town Front 6F, 2-21-1 Tamagawa, Setagaya-ku, Tokyo |
Moomin Shop Casual Edition
| Store | Address |
|---|---|
| Sapporo | Sapporo Stellar Place Center 5F, North 5 West 2, Chuo-ku, Sapporo, Hokkaido |
| Ueno | Atre Ueno West 1F, 7-1-1 Ueno, Taito-ku, Tokyo |
| Yokohama | Yokohama Station East Exit Underground Mall Porta, 2-16 B1, Takashima, Nishi-ku, Yokohama, Kanagawa |
| Tennoji | Tennoji MIO Main Building 6F, 10-39 Hiden-in-cho, Tennoji-ku, Osaka |
| Kyoto | Kyoto Station Building B2F South Area, 902 Higashi-Shiokojicho, Shimogyo-ku, Kyoto |
| Cocoon City | Cocoon City Cocoon 1 2F, 4-267-2 Yoshikimachi, Omiya-ku, Saitama |
| Minamoa Hiroshima | minamoa 5F, 2-37 Matsubaracho, Minami-ku, Hiroshima |
Moomin Café Karuizawa
Karuizawa Prince Shopping Plaza (W01/02), Karuizawa-machi, Kitasaku-gun, Nagano
Moomin Café Stand
| Store | Address |
|---|---|
| Koshigaya Lake Town | AEON Lake Town mori 2F, 3-1-1 Lake Town, Koshigaya, Saitama |
| Osaka Umeda | Hankyu Sanbangai South Building B2F, 1-1-3 Shibata, Kita-ku, Osaka |
Moomin Valley Park: 327-6 Miyazawa, Hanno, Saitama (Metsa)
Online Stores
- MOOMIN SHOP ONLINE: https://shop.moomin.co.jp/
- Moomin Shop Rakuten Market: https://www.rakuten.co.jp/shop-moomin/
Full list of Moomin spots: https://www.moomin.co.jp/about/moomin-spots
Moomin Official Site & Social Media
Moomin Official Website: https://www.moomin.co.jp/
Moomin Official Instagram: https://www.instagram.com/moominofficial_jp/
Moomin Official Facebook: https://www.facebook.com/moominjp/
Moomin Official Threads: https://www.threads.com/@moominofficial_jp
