Cogit is expanding its oshi-katsu (fan support) brand muchu muchu with two items launching nationwide on September 1, 2026: a new color pattern for the popular Carry-Along Plush Shoulder Bag, and a brand-new Plush Walk Shoulder Belt.
muchu muchu is built around the concepts of fan support that blends into everyday life, fan support without overexertion, and making fan support even more enjoyable.
New Pattern for a Fan Favorite: The muchumuchu Carry-Along Plush Shoulder Bag, With a Window to See Your Favorite
For a beloved plush you want to bring along every day, this shoulder bag has two separate compartments to fully divide your plush from your personal belongings. The plush goes in the compartment with a clear window.
A privacy cover is included, so the plush stays hidden even if the bag flips over — letting you choose when to show it off and when to keep it out of sight. Flip the cover to its mesh side and you can line up pin badges instead, turning the bag into an "ita-bag" (a bag decorated with fan merchandise). Available in two colors.
Take Your Plush Anywhere: The New muchumuchu Plush Walk Shoulder Belt
This new item lets fans enjoy going out together with a treasured plush.
It also works well as an anti-lost strap for larger plush toys. Simply attach the dedicated harness to your own plush, then connect it to the shoulder belt to carry it securely. The shoulder belt is adjustable in length, so it can be fitted to your height or outfit.
The shoulder belt can also be attached to a bag you already own. Available in two colors.
How to use:
- Attach the plush harness to your plush toy.
- Fasten the hook-and-loop strap at the front of the plush.
- Attach the shoulder belt's two hooks to the D-rings on the plush harness.
Product Information
muchumuchu Carry-Along Plush Shoulder Bag (classic navy / classic wine)
- Price: ¥7,678 (tax included)
- Product details: https://www.cogit.co.jp/goods/20557
muchumuchu Plush Walk Shoulder Belt (black / greige)
- Price: ¥2,750 (tax included)
- Product details: https://www.cogit.co.jp/goods/20567
Available at: Variety shops and specialty stores nationwide
