A new ring collaboration with the smartphone game Obey Me! is coming to mark its 7th anniversary. The "7th Anniversary Secret Message Ring," from jewelry brand U-TREASURE (a consolidated subsidiary of K-UNO Co., Ltd.), is open for pre-order from September 15 (Tue) through October 15 (Thu), 2026, at the U-TREASURE Online Shop and the U-TREASURE Concept Stores in Ikebukuro and Shinsaibashi.
Each ring sets a natural gemstone inspired by one of the Seven Demon Brothers at its center, with a secret message from that brother engraved on the inside of the band — visible only to the person who receives it.
| Pre-Order Period | September 15 (Tue) – October 15 (Thu), 2026 |
| Product Name | 7th Anniversary Secret Message Ring |
| Price (Tax Included) | ¥24,200 (Silver 925) / ¥176,000 (Platinum 950) |
| Sizes | Japanese ring sizes 5–20 (in increments of 1) |
| Purchase Bonus | A postcard featuring a message from your chosen brother, one per ring purchased* |
| Available At | U-TREASURE Online Shop, U-TREASURE Concept Stores in Ikebukuro and Shinsaibashi, Animate, AmiAmi Online Shop |
*The postcard's message matches the engraving inside the ring.
The Seven Rings
Each ring's design front features a devil motif, and the central stone changes depending on the brother.
Lucifer — Blue Sapphire
Mammon — Citrine
Leviathan — Orange Sapphire
Satan — Green Garnet
Asmodeus — Pink Tourmaline
Beelzebub — Garnet
Belphegor — Amethyst
Styling
The rings are also designed to be stacked together with the "Obey Me! Secret Message Ring" released in 2024.
Purchase Bonus
With each ring purchased, customers receive one postcard featuring a message from their chosen brother. The postcard's message matches the engraving inside the ring.
Store Information
During the pre-order period, a sample will be on display at the U-TREASURE Concept Store Ikebukuro. (The display schedule is subject to change; please contact the store before visiting.)
Pre-orders are accepted at both the Ikebukuro and Shinsaibashi locations, so feel free to stop by.
| Ikebukuro Address | 〒170-0013 Otomeit Building 4F, 1-23-5 Higashiikebukuro, Toshima-ku, Tokyo |
| Shinsaibashi Address | 〒542-0083 ANGLEONE Building 1F, 1-19-21 Higashi-Shinsaibashi, Chuo-ku, Osaka |
| Hours | 11:00 AM – 7:00 PM |
| Closed | Wednesdays, Thursdays (open on public holidays), and year-end/New Year holidays |
About Obey Me!
Obey Me! is a smartphone app game published by NTT Solmare that launched in 2019. Billed as a "handsome demon taming game," it lets players enjoy a captivating romance drama with the Seven Demon Brothers, and has surpassed 11 million downloads worldwide. A second title, Obey Me! Nightbringer, launched in 2023. The newest entry in the series, the PC (Steam®) visual novel game Obey Me! Sinner's Choice: Lucifer, is scheduled for release in fall 2026.
Official site: https://shallwedate.jp/obeyme/
