The Obungu to Issho POP UP SHOP opens at Shinjuku Market Space on February 19, 2026 (Thursday).
Lots of new merchandise featuring pastel pop versions of the Obungu characters will debut, including mascot keychains.
Before the in-store sales, pre-sales are running until January 30, 2026 (Friday) on the online shopping sites "JRE Mall" and "eeo Store online."
Be sure to check out these adorable Obungu and Purin character goods that will warm your heart just by looking at them!
▼ Order online here ▼
JRE Mall
https://shopping.jreast.co.jp/feature/S281-11565/obungu-shinjuku
eeo Store online
https://eeo.today/store/101/title/173?utm_source=prtimes&utm_medium=press&utm_campaign=prt1062
Sales Information (Online / In-Store)
Online
Pre-sale Period: January 26, 2026 (Monday) to January 30, 2026 (Friday)
Sales Locations: JRE Mall
In-Store
Sales Period: February 19, 2026 (Thursday) to March 4, 2026 (Wednesday)
Sales Location: JR Shinjuku Station Central Exit, Outside Ticket Gates, Shinjuku Market Space
※Online sales will also start simultaneously with in-store sales on "JRE Mall" and "eeo Store online"
Merchandise Lineup
- Hologram Can Badge (6 types) ※Blind box
- Acrylic Keychain with Parts (6 types) ※Blind box
- Acrylic Card (6 types) ※Blind box
- PIICA® (1 type)
- Swaying Acrylic Stand (6 types)
- Clear File (1 type)
- Die-Cut Smartphone Sticker (6 types)
- Frilled Pouch (1 type)
- Mascot Keychain (2 types)
※For blind box items, both single random items and complete sets containing all types are available.
Purchase Bonus: Postcard (3 types) - Also Available Online
For every 2,200 yen (tax included) spent on new Obungu to Issho merchandise and related products in a single transaction, receive one randomly selected postcard (3 types) as a purchase bonus!
Enjoy Nuikatsу Activities with Obungu and Purin Mascot Keychains ♪
This POP UP SHOP features mascot keychains with a maximum height of approximately 11cm.
They're perfect for displaying in your room to fully enjoy the adorable charm of Obungu and Purin, and they're also great for taking out with you!
Why not take photos with your favorite accessories or against the scenery of your travels, and create lots of memories with Obungu and Purin?
Hologram Can Badge (6 types) ※Blind box
■ Price: [Single] 572 yen (tax included) / [Complete Set] 3,432 yen (tax included)
These can badges feature a hologram finish that sparkles, measuring approximately 5.7cm!
Acrylic Keychain with Parts (6 types) ※Blind box
■ Price: [Single] 990 yen (tax included) / [Complete Set] 5,940 yen (tax included)
These acrylic keychains measure approximately 6cm × 5cm and come with mini star and musical note parts for extra cuteness ♪
Acrylic Card (6 types) ※Blind box
■ Price: [Single] 660 yen (tax included) / [Complete Set] 3,960 yen (tax included)
These acrylic cards have a good thickness and are perfect for displaying directly on a rack. At approximately 7cm × 9cm, they're also an easy size to carry in your bag, making them ideal for enjoying views of the pastel pop Obungu characters wherever you go ◎
PIICA® (1 type)
■ Price: 1,980 yen (tax included)
This is a pass case that lights up with a "pica" flash when you use your IC card, such as when passing through automatic ticket gates or making payments at convenience stores - no battery required! ♪
Swaying Acrylic Stand (6 types)
※Image shown is an example.
■ Price: 1,100 yen each (tax included)
These acrylic stands feature a fun moving gimmick. Let the swaying Obungu characters soothe you!
Clear File (1 type)
■ Price: 550 yen (tax included)
This A4-size clear file is easy to use at work or school, and will surely make your work and studies even more productive!
Die-Cut Smartphone Sticker (6 types)
※Image shown is an example.
■ Price: 550 yen each (tax included)
Stick these on your smartphone or planner to feel even closer to the Obungu characters ♪
Frilled Pouch (1 type)
■ Price: 2,420 yen (tax included)
This cute pouch with frills is perfect for carrying cosmetics and accessories all together!
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