All Hearts Company Co., Ltd., which operates bakery and patisserie chains nationwide (Tokyo Headquarters: Meguro-ku, Tokyo; Nagoya Headquarters: Nagoya City, Aichi; President and CEO: Yutaka Yomoda), is launching a new collaborative product with Akagi Nyugyo Company Limited (Headquarters: Fukaya City, Saitama; President: Sota Inoue).
Founded in 1984, Pastel's signature product, the Smooth Pudding, sparked the smooth pudding boom and continues to be beloved by many customers today. This marks Pastel's first collaboration with Akagi Nyugyo Company Limited, bringing their iconic pudding to ice bar form.
Pastel's Signature Smooth Pudding Transformed into Ice Bar: Pudding Ice with Fresh Cream and Bittersweet Caramel Sauce in Limited Collaboration with Akagi Nyugyo
The pioneer of the smooth pudding boom, Pastel, has teamed up with Akagi Nyugyo Company Limited for their first collaboration. An ice bar recreating the taste of Pastel's signature Smooth Pudding will launch nationwide on January 20, 2026 (Tuesday).
By using not only milk but also fresh cream, the pudding ice achieves a richer, more mellow taste. Inside, bittersweet caramel sauce recreates the authentic flavor and smoothness of the Smooth Pudding. This nostalgic yet gentle-tasting treat can be enjoyed as a convenient ice bar.
Additionally, Pastel's official social media accounts will host a giveaway campaign featuring the Pastel Smooth Pudding Ice Bar. For details, please follow each official social media account and stay tuned for updates.
This smooth, melt-in-your-mouth ice bar is an exclusive collaboration between Pastel's Smooth Pudding and Akagi Nyugyo Company Limited. Don't miss this opportunity to experience it.
All Hearts Company aims to deliver happiness to customers through plates of happiness that bring smiles to many people.
Pastel × Akagi Nyugyo Collaboration Ice Bar Overview
*Not available at some stores. Available while supplies last.
Pastel Smooth Pudding Ice Bar
Sales Period: January 20, 2026 (Tuesday) to while supplies last
Suggested Retail Price: ¥216 (tax included)
Sales Area: Nationwide
Special Features: A limited collaboration ice bar recreating the taste of Pastel's signature Smooth Pudding. By using not only milk but also fresh cream, the pudding ice achieves a richer, more mellow taste. Inside, bittersweet caramel sauce recreates the authentic flavor and smoothness of the Smooth Pudding. This nostalgic yet gentle-tasting treat can be enjoyed as a convenient ice bar. This special ice bar, available only through this collaboration between Pastel and Akagi Nyugyo Company Limited, is a must-try.
Social Media Giveaway Campaign Overview
Celebration Campaign: Win the Complete Pastel Pudding Flavor Collection
Campaign Period: January 16, 2026 (Friday) to January 22, 2026 (Thursday)
Details: A limited giveaway campaign where 20 winners will receive an exclusive set featuring all new products inspired by Pastel's signature Smooth Pudding. Follow each of Pastel's official social media accounts for updates on the set contents.
How to Enter
① Follow Pastel's official social media accounts (X and Instagram)
② X: Repost the campaign post during the campaign period; Instagram: Like the campaign post during the campaign period
③ Winners will be notified via DM.
Prizes
Pastel's Cream Puff with Smooth Pudding Flavor (3 pieces), Akagi Nyugyo's Pastel Smooth Pudding Ice Bar (10 pieces), Morinaga's Pastel Choco Ball
About Akagi Nyugyo Company Limited
Akagi Nyugyo is an ice cream manufacturer producing popular products such as Gari-Gari Kun and Gatsun to Mikan. The company slogan "Asobimasho" (Let's Play) represents their commitment to never forgetting a playful spirit when creating, making, and delivering ice cream, aiming to make the world more enjoyable with exciting products. Moving forward, they will continue to convey the "Asobimasho" message to customers by proposing new ice cream experiences that are more accessible and enjoyable.
Website: https://www.akagi.com/
Instagram: https://www.instagram.com/akagi_ice/
About Smooth Pudding
Pastel's signature product sparked the smooth pudding boom. Unlike traditional custard pudding made with whole eggs, this pudding uses fresh cream and egg yolks to create its characteristic melt-in-your-mouth smoothness. It continues to be beloved by customers across generations and remains popular with a wide range of age groups today.
About Pastel
Founded in 1984, Pastel is operated by All Hearts Company. Their signature Smooth Pudding, made with egg yolks and fresh cream unlike traditional custard pudding made with whole eggs, sparked the smooth pudding boom with its rich flavor and smooth texture. It continues to be beloved by many customers today. With the concept "Welcome back. Nice to meet you," they aim to deliver their products to both longtime fans who already know the deliciousness of Smooth Pudding and those who have yet to experience it, spanning across generations. Furthermore, the brand focuses on developing new products befitting a pudding specialty shop, continuing to provide both unchanged deliciousness and exciting new flavors, aiming to become an even more beloved sweets brand.
Official Website: https://pastel-pudding.com
Official X: https://x.com/pastel_npudding
Official Instagram: https://www.instagram.com/pastel_npudding
*All images are for illustration purposes only.
