A prize campaign called "Let's Start with Pokémon! Pilkul Habit! Prize Campaign" begins on November 1, 2026 (Sunday) for Nissin York's "Pilkul" lactic acid bacteria drinks.
Pilkul, a Food for Specified Health Uses (FOSHU), has been enjoyed by many people since its launch in September 1993 as a lactic acid bacteria drink that can be drunk in big gulps.
Pilkul 400 Pokémon Packages have been on sale since 2021 and have been well received. To mark Pokémon's 30th anniversary, shoppers who buy items from the "Pilkul 400" series can enter a drawing to win specially designed Pokémon goods.
Alongside the campaign, new Pilkul 400 Pokémon Packages arrive. All 22 designs go on sale nationwide (excluding Okinawa), featuring 51 Pokémon from the Kanto region. Along with the first partner Pokémon, Bulbasaur, Charmander, and Squirtle, familiar favorites such as Pikachu, Gengar, and Eevee all appear.
Prize Campaign
Shoppers who buy the Pokémon packages of the "Pilkul 400" series can enter a prize drawing. A total of 1,500 winners will receive a specially designed blanket, cooler bag, or sticker set.
Campaign name: Let's Start with Pokémon! Pilkul Habit! Prize Campaign (ポケモンと始めよう! ピルクル習慣! プレゼントキャンペーン)
Entry period: 12:00 AM on November 1, 2026 (Sunday) to 11:59 PM on December 12, 2026 (Saturday)
How to enter: Go to the entry page on the campaign website, fill in the required details, and upload the receipt for the eligible product along with a photo of the product. See the campaign website for details.
Eligible products: All 22 Pokémon package designs for the campaign
Winner announcement: Winners are chosen by a strict drawing, and prize shipments take the place of an announcement.
Prizes and number of winners:
| Course | Prize | Winners | Size |
|---|---|---|---|
| A | Specially designed blanket | 200 | Approx. 100 cm wide × 70 cm high |
| B | Specially designed cooler bag | 300 | Approx. 17.5 cm wide × 13 cm deep × 26 cm high |
| C | Specially designed stickers | 1,000 | Approx. 9.1 cm wide × 5.5 cm high |
All images are for illustration purposes.
Campaign website: https://www.pilkul.jp/cp26-51all/
All 22 Pokémon Package Designs
Pilkul 400 comes in 22 limited-edition package designs featuring 51 Kanto-region Pokémon. The contents are the same as the regular products.
Pilkul 400 (65 ml × 10): 4 designs
Not-Sweet Pilkul 400 (甘くないピルクル400) (65 ml × 10): 4 designs
Pilkul 400 Iron (ピルクル400 鉄分) (65 ml × 10): 4 designs
Pilkul 400 Ca&V (65 ml × 10): 4 designs
Pilkul 400 (455 ml): 6 designs
Comment From the Person in Charge
Previous Pokémon packages drew many positive reactions, including social media comments such as "I've been waiting for this again this year," "So cute," and "I'm so happy I found it."
Reflecting these fan comments, the new packages carry the Pokémon 30th anniversary logo and feature 51 familiar Kanto-region Pokémon, the most ever on a Pilkul Pokémon package. The designs were made so that people will want to collect them.
As a nod to the name "Pilkul 400," Bibarel, which is No. 400 in the Pokédex, also appears on the packages.
Official Pilkul website: https://www.pilkul.jp/
