Sega is rolling out the next wave of news for Puyo Puyo's 35th anniversary “だいれんさ！” project, the action puzzle game series' ongoing run of milestone announcements. The latest updates bring a collaboration with the Shimokitazawa Curry Festival, a set of 35th anniversary commemorative handkerchiefs from CLASSICS the Small Luxury, and a new LINE theme called "Puyo Puyo GAME CENTER."
More reveals tied to the “だいれんさ！” project are planned as the 35th anniversary continues, with further Puyo Puyo news to come at future milestones.
35th Anniversary “だいれんさ” Project
The announcements below are part of an ongoing series of reveals for the project. Previous updates (1れんさ！ through 20れんさ！) can be found on the 35th anniversary special site, with more to follow.
21れんさ！ Shimokitazawa Curry Festival Collaboration
Puyo Puyo is collaborating with the Shimokitazawa Curry Festival, one of the three major curry festivals in the Kanto region, held October 8 (Thursday) to October 25 (Sunday), 2026. The festival takes place across the streets of Shimokitazawa and marks its 15th year in 2026.
Event details will be announced on Midori Puyo, the official Puyo Puyo series X account, as they become available. The Shimokitazawa Curry Festival also posts updates on its Instagram.
22れんさ！ CLASSICS the Small Luxury 35th Anniversary Handkerchiefs
Handkerchief specialty store CLASSICS the Small Luxury is releasing a collaboration handkerchief collection to mark Puyo Puyo's 35th anniversary. The four designs include a watercolor-style illustration newly drawn for the anniversary by illustrator Natsu Yamaguchi, and pieces embroidered with the series' familiar pixel art and lettering.
Customers who purchase an eligible collaboration handkerchief together with a gift box will also receive limited-quantity special wrapping featuring the newly drawn 35th anniversary artwork, while supplies last.
Products and Prices
- Puyo Puyo Collaboration Handkerchief, Natsu Yamaguchi Design — ¥2,970 (tax included)
- Puyo Puyo Collaboration Handkerchief, おじゃまぷよ Komon — ¥2,970 (tax included)
- Puyo Puyo Collaboration Handkerchief, HIKKOMI Puyo Puyo — ¥2,970 (tax included)
- Puyo Puyo Collaboration Handkerchief, ぷよ通 Embroidery — ¥5,500 (tax included)
Where to Buy
- CLASSICS the Small Luxury official online shop
- CLASSICS the Small Luxury Roppongi Hills flagship store
- CLASSICS the Small Luxury Nihonbashi Ningyocho store
23れんさ！ LINE Theme “Puyo Puyo GAME CENTER”
A new LINE theme, “Puyo Puyo GAME CENTER,” is set for release in September 2026 to mark Puyo Puyo's 35th anniversary. The theme uses a game-center-themed 35th anniversary visual for a playful, cute design. Further details will be shared on Midori Puyo, the official Puyo Puyo series X account.
About Puyo Puyo
The Puyo Puyo series has been an action puzzle game favorite around the world for more than 30 years. The original Puyo Puyo debuted in 1991 on the MSX2 and Famicom Disk System, followed in 1992 by arcade and Mega Drive versions from Sega. Its simple rule of connecting four or more same-colored "Puyo" to clear them, endearing characters, and status as the first falling-block puzzle game to introduce head-to-head versus play helped it become a major hit. The series has continued to evolve since, reaching home consoles, PC, and smartphones, and remains popular across generations.
Puyo Puyo is also an officially licensed title of JESU (Japan Esports Union), drawing attention in competitive esports with professional players competing both in Japan and internationally. Now marking its 35th anniversary in 2026, the series continues to bring the excitement of “だいれんさ” to fans.
