SABERA (サベラ), smart glasses (AR glasses) developed and sold by jig.jp Co., Ltd. (株式会社jig.jp), a company based in Sabae, Fukui Prefecture, will go on general sale on Tuesday, October 27, 2026.
Ahead of general sale, pre-orders open at 12:00 PM on Wednesday, October 21 on the official SABERA online store and other channels. In-store sales are scheduled to begin in stages from Wednesday, October 28 at Bic Camera, Yodobashi Camera, Yamada Denki, eyewear shops, and other stores.
SABERA began pre-sales in April 2026 on the support-purchase service Makuake, and its general sale follows the completion of shipments for those pre-sale orders. Entrepreneurs Hirotake Kubo (久保裕丈) and Miki Ozaki (尾﨑美紀) have also been named official SABERA partners to coincide with the general sale.
From Makuake Pre-Sales to General Sale
SABERA went on pre-sale on Makuake on April 20, 2026, and passed a total of ¥100 million in supporter purchases in under three weeks from the start of sales.
After the pre-sale ended, mass production and quality improvements continued while products were shipped in sequence to supporters. jig.jp apologized to those who had to wait for shipment and thanked them for their patience.
With shipments of the Makuake pre-sale units now complete, the product moves to general sale (Note 1). jig.jp says it will keep improving the product and service based on user feedback and aims to spread AR glasses as a new product category.
Note 1: For some customers, support is still ongoing, including fitting and adjusting prescription lenses and checking individual products.
Pre-Orders From October 21, General Sale From October 27
Pre-orders open at 12:00 PM on Wednesday, October 21, 2026 on the official SABERA online store and other channels. General sale starts on the official online store and other channels on Tuesday, October 27, and in-store sales at consumer electronics retailers and eyewear shops are scheduled to begin in stages from the following day, Wednesday, October 28.
With the wider sales network, buyers can check the design and fit of the product at physical stores as well as buy online.
Sales Overview
- Product name: SABERA Smart Glasses Set (model number: SABERA-J1-GLASSES)
- Pre-orders open: 12:00 PM, Wednesday, October 21, 2026
- General sale starts: Tuesday, October 27, 2026
- In-store sales start: From Wednesday, October 28, 2026, in stages. The start dates at eyewear shops will be announced in stages on the official SABERA site.
- Price: SABERA Smart Glasses Set: ¥84,000 (excluding tax). Clip-on sunglasses are sold separately on the official SABERA online store for ¥9,900 (excluding tax).
- Pre-order channels: Official SABERA online store (https://sabera.glass/pages/store), other online shops, etc.
- Sales channels: Official SABERA online store, consumer electronics retailers, eyewear shops, other online shops, etc.
- Store list: https://sabera.glass/pages/shop-list
- Official site: https://sabera.glass/
Note: How pre-orders are accepted, shipping dates, and in-store sales start dates may differ by sales channel or store.
Main Stores and Channels
| Channel | Stores |
|---|---|
| Online | Official SABERA online store (https://sabera.glass/pages/store); online shops of consumer electronics retailers; the アイジャパン online shop; etc. Only online shops confirmed at this point are listed, and specific online shops will be announced in stages on the official SABERA site and elsewhere. |
| Consumer electronics retailers | Bic Camera, Yodobashi Camera, Yamada Denki, etc. Only retailers confirmed at this point are listed, and specific store names will be announced in stages on the official SABERA site and elsewhere. |
| Eyewear shops | Eyewear specialty stores listed on the official SABERA site (16 stores carry the SABERA unit, and 80 stores support prescription lenses). These figures are as of October 20, 2026, and more stores are planned in stages. |
The above are planned sales locations. Participating stores, stock availability, and whether displays or trial experiences are offered differ by store. The latest store information will be announced in stages on the store list page of the official SABERA site.
Hirotake Kubo and Miki Ozaki Named Official SABERA Partners
To coincide with the start of general sale, entrepreneurs Hirotake Kubo (久保裕丈) and Miki Ozaki (尾﨑美紀) have been named official SABERA partners.
Both are active at the forefront of corporate management, and their appearances in "The Bachelor Japan" (バチェラー・ジャパン) and "The Bachelorette Japan" (バチェロレッテ・ジャパン) have drawn attention from a wide range of people beyond the business world. With the two, who are active in both business and lifestyle, jig.jp plans to communicate the new information experience SABERA offers and the appeal of its product, from daily life to business settings, to more people.
Hirotake Kubo (久保裕丈), Representative Director and President of 株式会社クラス
Joined the US consulting firm A.T. Kearney in 2007, where he worked on company-wide strategy development and corporate acquisitions for trading companies, manufacturers, and financial institutions.
Founded the women's online shopping site "MUSE & Co." in 2012 and sold it in 2015. Afterwards, he served as an advisor to dozens of companies on an individual basis.
Served as the first Bachelor of "The Bachelor Japan" (バチェラー・ジャパン) in 2017.
Currently serves as Representative Director and President of "CLAS," a furniture subscription service.
Hirotake Kubo feature page: https://sabera.glass/pages/feature-kubo
Interview: https://sabera.glass/pages/interview-kubo
Miki Ozaki (尾﨑美紀), Representative Director of DINETTE株式会社
Founded DINETTE株式会社 in 2017 while still a university student. The company runs a beauty media outlet and multiple beauty brands. She launched the cosmetics brand "PHOEBE BEAUTY UP," centered on an eyelash serum, which reached annual sales of ¥1.7 billion within two years of launch.
Selected for "Forbes 30 Under 30 Asia" in April 2020. In 2022, she drew attention as the second Bachelorette of "The Bachelorette Japan" (バチェロレッテ・ジャパン).
Currently leads the company as its representative, pushing ahead with business expansion.
Miki Ozaki feature page: https://sabera.glass/pages/feature-ozaki
Interview: https://sabera.glass/pages/interview-ozaki
About SABERA
SABERA is a Japan-born smart glasses (AR glasses) brand developed by jig.jp. Its name combines Sabae (SABAE), a center of eyewear production, with a new era (ERA).
At first glance, SABERA looks like ordinary glasses, but it has a built-in display that shows text in the wearer's field of view. When linked with a smartphone, it offers features useful in daily life and business, including notification checks, real-time translation, navigation, script display, voice transcription with AI summaries, and an AI assistant, all without taking out the smartphone.
The product combines the software development and UX design capabilities of jig.jp, a software company, with the design expertise of 株式会社ボストンクラブ, a long-established eyewear maker in Sabae, and the AR optical technology of Cellid株式会社. The aim is "AR glasses that can be used in daily life," with a natural fit and appearance as an extension of regular glasses, even with a display built in.
Main Product Features
- Design that blends into daily life: A natural appearance close to ordinary glasses, with a lightweight design of about 38 g
- Information shown in the field of view: Uses Cellid's waveguide optical technology to display the necessary text in view
- Multiple functions: Supports translation, notification checks, navigation, script display, voice transcription, AI answers, and more
- Prescription lenses: Supports lenses for nearsightedness, astigmatism, and distance-near multifocal use, so people who wear glasses every day can use it as well
- Support in Japan: A system covering everything from software development and service operation to customer support has been built
Main Specifications
| Item | Specification |
|---|---|
| Weight | Approx. 38 g |
| Display | Green Micro LED Waveguides |
| Brightness | Up to 1,500 nits |
| Resolution | 640 × 480, right eye only (monocular) |
| Field of view | 30° |
| Microphones | 2 |
| Touch sensor | 1 |
| Motion detection | 6DoF IMU supported |
| Battery | Lithium-ion battery, 120 mAh |
| Charging method | Glasses case with charging function (USB Type-C) |
| Continuous operation time | Standard: 12 hours; maximum: 14 hours |
| Bluetooth® standard | Bluetooth® Low Energy 5.3 |
Future Plans
jig.jp positions this general sale as an important step toward the full-scale spread of SABERA. In addition to its own online store, it plans to expand its sales network of consumer electronics retailers and eyewear shops in stages, building an environment where more people across Japan can buy and try SABERA.
Through collaboration with the official partners and various promotional activities, jig.jp aims to raise awareness of smart glasses as a new product category, and it will also continue software updates and feature expansion based on user feedback.
Beyond the consumer market, jig.jp is also verifying possible uses in business and industry, including manufacturing, construction, healthcare, and service industries, and plans to expand into the B2B field.
jig.jp aims for a world where AR glasses settle in as a natural information interface in daily life and, like conventional glasses, can be chosen by users to suit their lifestyle and purpose.
- SABERA official site: https://sabera.glass/
- SABERA official LINE account: https://lin.ee/TZrAePB
- Official Instagram: https://www.instagram.com/sabera_official
- Official X: https://x.com/sabera_official
- Official YouTube: https://www.youtube.com/channel/UCuI6EKj86LLjn8wzELLRWog
