Popular virtual YouTuber Sana Natori, known for championing a courteous online life, is teaming up with free illustration site Irasutoya for a new merchandise collaboration. Online sales began on August 21 (Friday) at eeo Store online, with in-store sales following from October 2 (Friday) at the eeo POP-UP STORE.
The collaboration lineup features new items using original mini-character illustrations drawn by Irasutoya, including Sana Natori's familiar nurse outfit as well as her Devil Natori and Jiangshi costume looks.
Here's a look at the must-see items for fans, along with details on the purchase bonus.
Order online: eeo Store online
Event Information (Store / Online)
Online
- Sales start: August 21, 2026 (Friday)
- Where to buy: eeo Store online
In-Store
- Event period: October 2 (Friday) to October 15 (Thursday), 2026
- Location: eeo POP-UP STORE, Ikebukuro P'PARCO 3F (1-minute walk from JR Ikebukuro Station East Exit)
- Hours: 11:00 AM to 9:00 PM (subject to the facility's business hours)
- Special site: eeo.today
Five New Items, 19 Designs in Total: The Sana Natori x Irasutoya Collaboration Lineup
- Acrylic keychain (8 designs total) *blind item
- Acrylic petit stand (8 designs total) *blind item
- Flake stickers, set of 8 (1 design)
- Character pouch (1 design)
- Die-cut cushion (1 design)
Blind items are available both as single random pieces and as complete sets containing all designs.
Online Orders Included Too: Illustration Card Purchase Bonus (8 Designs)
For every ¥2,200 (tax included) spent on Sana Natori x Irasutoya items in a single purchase, customers receive one randomly selected illustration card (8 designs total) as a bonus. The bonus ends once supplies run out.
Acrylic Keychain
This acrylic keychain, measuring up to approximately 6.5 cm by 6.5 cm, features original collaboration artwork. It makes a cute accent when attached to a bag, and also works well as a marker for keys or other items that are easy to misplace.
Acrylic Petit Stand
This acrylic petit stand, roughly 7 cm tall and wide, is perfect for display in a small space. Line it up on a desk at home or at work, and it becomes a soothing companion that brings a smile during breaks from work or study.
Order online: eeo Store online
Flake Stickers (Set of 8)
This set includes 8 stickers, each up to about 4 cm by 4 cm. Slip them into a phone case or stick them on a notebook or planner to decorate everyday items to your taste.
Character Pouch
This zippered character pouch measures roughly 11 cm tall by 20 cm wide (0.3 cm thick). It's handy for keeping cosmetics, mobile accessories, and other easily scattered bag contents neatly organized.
Die-Cut Cushion
The die-cut cushion measures approximately 30 cm by 40 cm, with a soft, fluffy texture that's comfortable to hug. It works well as interior decor on a sofa or bed, or as something to hold on your lap while watching a stream.
Order online: eeo Store online
