From Wednesday, October 21, 2026, participating stores of the specialty coffee shop Sarutahiko Coffee will give one of six original stickers, drawn by artist Yu Nagaba, to customers who buy a "Coffee Spark" drink. Yu Nagaba created the illustrations especially for Coffee Spark.
At Sarutahiko Coffee The Bridge Harajuku Station, the interior walls are also decorated with Nagaba's illustrations, creating a special space that doubles as a photo spot where visitors can take pictures with a Coffee Spark in hand.
The campaign presents the free and playful world of Coffee Spark, which carries the tagline "natural energy that awakens the body," together with Nagaba's illustrations.
Yu Nagaba's Take on the World of Coffee Spark
Artist Yu Nagaba drew original illustrations on the theme of Coffee Spark for this campaign.
Using simple lines that still convey the movement and atmosphere of each figure, the illustrations express the freedom, lightness, and playfulness of Coffee Spark.
The idea is to make time spent drinking coffee freer, whether you want to lift your mood, are walking around town, or are spending time with friends.
One Coffee Spark, One Sticker: Six Designs to Collect
During the campaign, customers who buy one "Coffee Spark Cola" or "Coffee Spark Bitter Orange" at a participating store receive one of six original stickers drawn by Yu Nagaba.
Dates: From Wednesday, October 21, 2026
Participating stores:
- The Bridge Harajuku Station
- Shimokitazawa
- Komazawa-daigaku Station
- JR Shibuya Shinnan Gate Tall
- Shibuya Dogenzaka-dori
- D-LIFEPLACE Sapporo
- Osaka Station Innogate (大阪駅イノゲート店)
- Yodoyabashi Station
- Okayama Ichibangai
Eligible items: Coffee Spark Cola, Coffee Spark Bitter Orange
Gift: One original sticker per eligible drink purchased
- There are six sticker designs in total, and the design is given out at random.
- Quantities are limited, and the giveaway ends once supplies run out.
A Photo Spot Decorated With Yu Nagaba's Illustrations at the Harajuku Station Store
For a limited time, Sarutahiko Coffee's Harajuku Station store is presenting a special space featuring Nagaba's newly drawn illustrations. The illustrations are spread boldly across the store's walls to express the world of Coffee Spark, and the space can also be used as a photo spot for taking pictures with a Coffee Spark in hand.
Visitors can enjoy the drink, take photos with Nagaba's illustrations, or simply take in the space itself. It is a limited-time spot where the free and playful atmosphere of Coffee Spark can be experienced in the Harajuku neighborhood.
About Coffee Spark
Coffee Spark is a new series of coffee drinks that plays with the possibilities of coffee through carbonation.
Combining espresso with carbonation, the drinks keep the character of the coffee while delivering a refreshing, uplifting taste. It is also suggested as a power-up for moments when you want to lift your mood, such as between work or play, when heading out into town, or when you want to switch gears.
Two varieties are currently available, Coffee Spark Cola and Coffee Spark Bitter Orange.
Coffee Spark Cola
A cola-style drink made with light-roast espresso, with refreshing citrus and spice. The fizzy carbonation and crisp aftertaste are followed by the fruity aroma that is characteristic of a light roast.
Coffee Spark Bitter Orange
The "Bitter Orange Americano," which was well received last year and this year, has joined the regular lineup as "Coffee Spark Bitter Orange."
It combines a refreshing aroma of blood orange and several other citrus fruits, a moderate acidity and sweetness, and Sarutahiko Coffee's espresso. The result is a refreshing coffee drink with a bitter taste and pleasant carbonation.
Products: Coffee Spark Cola, Coffee Spark Bitter Orange
Price: ¥620 (tax included, in-store) for both flavors
About Yu Nagaba
Yu Nagaba is an artist born in Tokyo in 1976.
In addition to showing work in Japan and abroad, Nagaba has worked on collaborations with apparel brands, advertising, books, and package design. The activities are wide-ranging and include graphics inside Shimokitazawa Station, artwork for UNIQLO "UT," and cover art for the magazine POPEYE.
Past exhibitions include "Express More with Less" (2019), "Tha Last Supper" (2020), and "Sloppy Paradise" (2024).
Books include みんなの映画100選 (オークラ出版) and A PIECE OF PAPER (PARCO Publishing).
