Sega has revealed full details on the SEGA/Atlus booth's lineup of activities and novelty giveaways for TOKYO GAME SHOW 2026 ("TGS2026"), running from Thursday, September 17 to Monday, September 21, 2026 (a national holiday), at Makuhari Messe, with general public days from Saturday, September 19 through Monday, September 21.
The SEGA/Atlus booth at TGS2026 will be its largest ever, featuring hands-on demos of new titles and stage programs, along with a wide range of activities at each corner that let visitors fully enjoy each title's world.
Visitors to the booth, as well as those who try the hands-on demos, will also receive a range of original novelty items, and details on each title's giveaways are included below.
The special site will continue to be updated with the latest SEGA/Atlus booth information, so keep an eye on it whether you're planning to visit in person or enjoying the show from home.
SEGA/Atlus TGS2026 Special Site: https://tgs.sega.jp/2026/ja/
Activities at the SEGA/Atlus Booth
In addition to hands-on demos and video screenings, the SEGA/Atlus booth will offer a variety of activities that let visitors enjoy each title's world — be sure to take part when you visit.
STRANGER THAN HEAVEN
- STRANGER THAN HEAVEN Theater
- STRANGER THAN HEAVEN Walkthrough Museum
Advance reservations for the STRANGER THAN HEAVEN Theater closed as of Thursday, September 3. Some screenings are open to visitors without a reservation, and a waitlist may be used depending on the situation on the day.
Persona 4 Revival (P4R)
- Real Persona Summoning Experience Photo
- Kuma Cosplay Photo Spot
Total War: WARHAMMER 40,000
- Hammer Challenge (participate by adding Total War: WARHAMMER 40,000 to your wishlist)
Crazy Taxi: World Tour
- Debolada Yellow Jack Photo Spot
- Arcade-Style Steering Wheel Controller Cabinet — Special Display & Hands-On
Sonic Racing: CrossWorlds
- Vertical-monitor gameplay demo (using special specifications made for TGS2026)
Metaphor: ReFantazio
- Hands-on content: "Trial of the Sword"
Exhibit Format and Novelties by Title
Legend: Hands-On/Experience novelties are given to visitors who try a demo or take part in the hands-on content; handout novelties are simply given out, sometimes with a specific condition noted below.
| Company | Title | Exhibit Format | Novelties |
|---|---|---|---|
| SEGA/Atlus | STRANGER THAN HEAVEN | Hands-On, Experience | Original uchiwa fan (handout) Original analog stick cover (handout; for those who made an advance reservation for the STRANGER THAN HEAVEN Theater) Original neck strap (hands-on/experience reward) |
| SEGA/Atlus | Persona 4 Revival (P4R) | Hands-On, Experience | Large P4R & Metaphor: ReFantazio shopper bag (handout) P4R protagonist paper glasses (handout) P4R bottle holder & special-design Atlus Water (hands-on/experience reward) P4R & Metaphor: ReFantazio original sticker set (hands-on/experience reward) |
| SEGA/Atlus | Total War: WARHAMMER 40,000 | Hands-On, Experience | Acrylic dog tag keychain (hands-on/experience reward) Hand towel (Hammer Challenge lottery prize) T-shirt (Hammer Challenge lottery prize) Sticker (guaranteed for Hammer Challenge participants who also follow the official Total War series X account, @totalwar_japan) Other prizes, details to be announced (Hammer Challenge lottery prize) |
| SEGA/Atlus | Crazy Taxi: World Tour | Hands-On, Experience | Taxi-lamp sun visor (handout) Crazy Taxi series logo sticker (handout; for those who register for the wishlist) Debolada Yellow Jack sticker (handout; for those who post a photo on social media with the designated hashtag) Crazy Money memo pad (hands-on/experience reward) |
| SEGA/Atlus | Sonic Racing: CrossWorlds | Hands-On | Sonic Racing: CrossWorlds Season 2 × Evangelion collaboration poster (hands-on/experience reward) Sonic Racing: CrossWorlds Season 2 × Godzilla collaboration poster (hands-on/experience reward) |
| SEGA/Atlus | Metaphor: ReFantazio | Experience | Fantasy-novel-style booklet with postcard (hands-on/experience reward; postcard design is random and may randomly include a "winning" sticker) Homo Tenta "Tooth" -kerchief (given to those who draw a "win" after trying the "Trial of the Sword" activity) |
| SEGA/Atlus | Two Point Hospital: Heartful Collection | Video | A4 clear file (handout) |
| PICO PARK | SONIC PICO PARK | Hands-On | Original uchiwa fan, 8 designs (hands-on/experience reward) |
| Arc System Works | Demon's Night Fever, Dave the Diver: Complete Edition, 神貌のクリファ, Absolum | Hands-On | Leaflet (handout) |
| Electronic Arts | EA SPORTS FC™ 27 | Hands-On | Uchiwa fan (handout) Sticker (hands-on/experience reward) |
| Kepler Interactive | Clair Obscur: Expedition 33 | Video | None |
| SHIFT UP | Stellar Blade™ Complete Edition | Hands-On | A4 clear file (hands-on/experience reward) |
| GPTRACK50 | Stupid Never Dies | Video | Large uchiwa fan (handout) |
| GIANTS Software | Farming Simulator 25 – Beans & Alpacas Expansion | Hands-On | None |
| DRAGAMI GAMES | LOLLIPOP CHAINSAW New Project (tentative title) | Hands-On | Lollipop Chainsaw logo sticker (handout) Keychain (hands-on/experience reward) |
| New Tales | Kalanoro | Hands-On | Original sticker (hands-on/experience reward) |
| Remedy Entertainment Plc. | CONTROL Resonant | Hands-On | CONTROL Resonant T-shirt (hands-on/experience reward) CONTROL Resonant tote bag (hands-on/experience reward) |
| WB Games | LEGO® Batman™: Legacy of the Dark Knight | Hands-On | LEGO® Minifigure Batman™ (Retro Video Game) (hands-on/experience reward) |
| WB Games | LEGO® Harry Potter Collection | Video | None |
Notes:
- Quantities are limited; giveaways will end once supplies run out.
- Hands-on play for Total War: WARHAMMER 40,000, LOLLIPOP CHAINSAW New Project (tentative title), and CONTROL Resonant, as well as the Hammer Challenge activity, is limited to visitors aged 18 and over.
SEGA/Atlus Merchandise Corner
SEGA/Atlus TGS2026 Special Site (Merchandise Page): https://tgs.sega.jp/2026/ja/goods/
At the SEGA/Atlus merchandise corner in Makuhari Messe's Hall 11, new goods for STRANGER THAN HEAVEN, Persona 4 Revival, and SONIC PICO PARK will be available, along with a wide range of other items to enjoy.
A Preview of Items on Sale at TGS2026
STRANGER THAN HEAVEN Key Visual T-Shirt
M / L / LL / 3L sizes, ¥6,050 each (tax included)
SEGA Cooro — Like a Dragon: Ichiban Kasuga (8) ver. / Like a Dragon: Han Jungi / Like a Dragon: Zhao Tianyou
¥1,800 each (tax included)
P4R Gold-Foil Acrylic Plate
¥4,950 (tax included)
P4R Apron (Junes)
¥4,400 (tax included)
Sonic the Hedgehog Messenger Bag -GOTTA GO FAST!-
¥8,000 (tax included)
SONIC PICO PARK Embroidered T-Shirt — Sonic / Shadow
M / L / 2L sizes, ¥4,840 each (tax included)
All prices include tax.
©SEGA
©ATLUS. ©SEGA.
© PICO PARK © SEGA
Payment Methods
In addition to cash, the following cashless payment methods can be used at the TGS2026 venue merchandise corner:
- Cash and cashless payment cannot be combined for a single purchase.
- Credit cards can only be used for lump-sum (single) payment.
- Electronic money cannot be topped up (charged) at the venue.
Notices
- Images shown are of items still in development. Product designs, specifications, and prices are subject to change.
- Items will no longer be available once sold out, so early purchase is recommended.
- Exchanges and returns are not accepted except for defective items, so please check your purchase carefully before buying.
- Bringing your own bag is recommended.
SEGA/Atlus Merchandise Booth Gift Campaign
Visitors who spend ¥5,000 or more (tax included) at the TGS2026 merchandise corner will receive an original flake sticker, and those who spend ¥8,000 or more (tax included) will receive an original shopper bag, both while supplies last, on a first-come, first-served basis.
Campaign Period: Thursday, September 17 – Monday, September 21 (a national holiday)
- Limited to one flake sticker and one shopper bag per person.
- The campaign will end once supplies run out.
- Images shown are of items still in development.
TOKYO GAME SHOW 2026 Overview
- Event Name: TOKYO GAME SHOW 2026
- Venue: Makuhari Messe (2-1 Nakase, Mihama-ku, Chiba-shi, Chiba)
- Dates & Hours:
- Business Days: Thursday, September 17 & Friday, September 18, 2026, 10:00 AM – 5:00 PM
- General Public Days: Saturday, September 19 & Sunday, September 20, 2026, 9:30 AM – 5:00 PM; Monday, September 21, 2026, 9:30 AM – 4:00 PM
- Booth Location: SEGA/Atlus Booth — Hall 4-N01 (Makuhari Messe, Hall 4, station side)
TOKYO GAME SHOW 2026 SEGA/Atlus Merchandise Corner Overview
- Venue: Makuhari Messe, Hall 11-W03
On general public days, opening times may be moved earlier depending on the situation. A paid admission ticket is required to enter.
Company and product names mentioned are registered trademarks or trademarks of their respective companies.
