Seibu Ikebukuro's recently renovated basement food hall is experiencing strong sales growth, with many customers appreciating the enhanced offerings. Starting January 21, the "Depachika Valentine" campaign has launched, featuring a diverse selection centered around the theme "Chocolate or Something Else."
The renovated basement Sweets & Gift floor now features permanent shops of overseas brands that were previously only available during the annual Chocolate Paradise event, including Benoit Nihant, Pierre Marcolini, and Lenotre. In addition to these chocolate offerings, the lineup includes trendy items like Godiva Bakery's Godipan, the ever-popular Audrey, freshly made Japanese sweets, and fresh cakes from various brands, maximizing the basement floor's potential.
Valentine Campaign Details
Period: Through February 15, 2026
Location: B1F Depachika Sweets & Gift, various brands
B1F Depachika Sweets & Gift Event Space
Selection: B1F Depachika Sweets & Gift (77 brands total)
B1F Depachika Sweets & Gift Event Space (Ivan Valentin, Once Upon A Time - 2 brands)
Overseas Brand Chocolates and Seibu Ikebukuro Exclusives
The basement food hall features many overseas chocolate brands that were popular at the Chocolate Paradise event, including several first-time-in-Japan releases and Seibu Ikebukuro exclusive items.
Featured Products
Benoit Nihant / Benoit Nihant Box 3 pieces (1 box) ¥1,890
(While supplies last)
Pierre Marcolini / Creation 9 pieces (1 box) ¥4,320 <Seibu & Sogo Exclusive>
(While supplies last)
Pierre Herme Paris / Ganache Ispahan (1 box) ¥2,808
(While supplies last)
Lenotre / Crepe Lenotre (1 box, 3 types, 6 pieces) ¥1,728
(While supplies last)
La Maison du Chocolat / Au Coeur du Faubourg 6 pieces (1 box) ¥4,320
(Through 2/14)
Atelier de Godiva / Star Chef Collection Jewel of the Earth (1 box, 10 pieces) ¥7,344
(Through 2/15)
"Something Else" Sweets Show Strong Growth
The "Something Else" category, which saw 400% growth compared to the previous year across all Sogo & Seibu stores during the 2025 Valentine's season, receives special attention. Ikebukuro store showcases Valentine's sweets that leverage the basement floor's potential.
Fresh Cakes
Atelier de Godiva / Strawberry Chocolate Shortcake (1 piece) ¥940
(Through 3/24)
Fruit Peaks / Miroir Chocolat (13cm, 1 cake) ¥3,456
(2/1 to 28)
Nihonbashi Sembikiya / Queen Strawberry Chocolat (1 box, 2 pieces) ¥1,124, (1 box, 4 pieces) ¥2,139
(2/8 to 2/14)
Henri Charpentier / The Chocolate Cake
(2/12 to 2/14)
Boul'Mich / Chocolat Charly (1 cake) ¥2,862
(2/13 to 2/14)
C3 / Chocolate Roll (1 piece) ¥1,512
(Through 2/14)
Shinjuku Takano / Gateaux Chocolat (1 piece) ¥1,059
(Through 2/28)
Fujiya Ginza / Terrine Chocolat (1 box) ¥2,106
(2/11, while supplies last)
Japanese Sweets
Adachi Otoe / Ike, Fukuro (Chocolat) (1 piece) ¥432
(Through 2/20) *Limited to 10 pieces per day
Adachi Otoe / Kurikoi Financier (Chocolat) (1 piece) ¥432
(Through 2/20) *Limited to 60 pieces per day
Kyokasho Tsuruyayoshinobu / Chocolate Yokan Orange 3 pieces (1 box) ¥1,404
(Through 2/14)
Taneya / Chocodora (1 box) ¥400
(Through 2/14)
Toraya / Yokan au Chocolat (1 box) ¥1,944
(2/8 to 2/14 *Limited to 5 boxes per person, while supplies last)
Kyo Mitarashi Umezono / Angasane "CACAO" (1 box, 4 pieces) ¥1,050
(Through 2/14)
CARAMEL TOKYO WARAKUBENIYA / Aged Truffle Hojicha (1 box) ¥3,401
(Through 2/14)
Western Baked Goods and Bakery
Lenotre /
(Through 3/31)
Atelier de Godiva / Madeleine Raspberry White Chocolate Valentine Limited (1 piece) ¥486
(Through 2/14)
Audrey / Special Can (S) (1 can) ¥2,214
(Through 2/14)
TOKYO Tulip Rose / Tulip Rose Chocolat Full Course (1 box, 4 pieces) ¥1,188
(Through 2/14)
The Royal Bake / Chocolate Almond Scone (1 piece) ¥324
(2/1 to 14)
GODIVA Bakery Godipan / Heart Corone (Chocolat) (1 piece) ¥486
(Through 3/14)
Donq / Chocolat Baguette (1 piece) ¥800
(2/1 to 14)
Seibu Ikebukuro Main Store
1-28-1 Minami-Ikebukuro, Toshima-ku, Tokyo 171-8569
Phone: 03-3981-0111 (Main)
Website: https://www.sogo-seibu.jp/seibuikebukuro/
Hours: 10:00 AM to 8:00 PM
*Please check the Seibu Ikebukuro Main Store website for the latest operating hours.
