San-X's popular character Sentimental Circus is making its first appearance at Thank You Mart, a kawaii goods shop where all items are priced at 390 yen. The limited collection goes on sale at Thank You Mart stores nationwide from early June 2026, with items becoming available as stock arrives.
Advance online reservations opened on May 8, 2026 (Friday) at 12:00 PM via the official online shop.
Feature page: https://thankyoumart.jp/blogs/news/sentimental
Sentimental Circus is a character born from the story of stuffed animals and toys that secretly slip away at night to form a secret circus troupe. Official merchandise has been available since 2010, and the character continues to be loved by many fans for its unique worldview and storytelling. Beyond its cute designs, the character's stuffed animals — known for their attention to materials and stitching — have become cherished collector's items.
This series translates Sentimental Circus's fleeting, fantastical world into everyday goods at accessible price points, offering items that both longtime fans and newcomers can enjoy.
Online Advance Reservation
- Reservation period: From May 8, 2026 (Friday) at 12:00 PM
- Where to purchase: Official online shop
- Reservation page: https://thankyoumart.jp/collections/sentimental
Product pages go live when reservations open. Each product has a limited quantity available. Check each product page for estimated delivery dates.
In-Store Sales
- Sale start date: From early June 2026, available as stock arrives at each store
- Where to purchase: Thank You Mart stores nationwide (https://thankyoumart.jp/pages/shop-list)
Sale dates may vary by region. Check each store's X account for the latest stock updates.
17-Item Lineup with Antique-Inspired Motifs
All 17 items in the collection feature soft pastel colors and antique-inspired motifs that capture the delicate, fantastical atmosphere of the Sentimental Circus world. The lineup spans everyday essentials — such as an eco bag and laundry net — alongside display-worthy pieces like a flat pouch and folding mirror with intricate character designs.
All items are priced at 390 yen (tax included 429 yen). Some items are available as a pick-any-2 set for 390 yen (tax included 429 yen).
Pickup Items
Die-cut pouch, flat pouch, fluffy drawstring pouch — 390 yen each (tax included 429 yen)
The fluffy drawstring pouch is handy for storing and carrying small items. The flat pouch features a different design on the front and back. The die-cut pouch comes with a carabiner and can double as a bag charm or keychain.
Laundry net 2-pack, folding mirror, ankle socks, acrylic hair clip — 390 yen each (tax included 429 yen)
The laundry net comes as a convenient 2-piece set in two different sizes for daily use. The ankle socks offer a subtle way to incorporate the character into an outfit. The collection is rounded out with grooming accessories including an acrylic hair clip and a folding mirror.
