Shobido Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Masahide Terada), a company that plans, manufactures, and sells cosmetics, beauty accessories, fashion accessories, and character goods, and plans and sells contact lenses, has opened pre-orders on its official e-commerce site, the Shobido ONLINE STORE, for the Colorful Toy Series — a new line of goods decorated with characters from the Disney and Pixar film Toy Story.
The Colorful Toy Series brings together five colorful items: a pochette, a hip bag-style pouch, a square pouch, a square tote, and a Jara-Jara Charm. The pochette, hip bag-style pouch, square pouch, and square tote are each offered in two designs — "Buzz Lightyear & Alien" and an all-characters design — while the Jara-Jara Charm comes in a Buzz Lightyear version and an Alien version. The bright, playful designs are perfect for outings, and the pieces combine cute looks with everyday practicality.
Product Lineup
Pochette — Toy Story — ¥3,300 each (tax included)
Buzz Lightyear & Alien
All-characters design
Hip Bag-Style Pouch — Toy Story — ¥2,200 each (tax included)
Buzz Lightyear & Alien
All-characters design
Square Pouch — Toy Story — ¥2,200 each (tax included)
Buzz Lightyear & Alien
All-characters design
Square Tote — Toy Story — ¥3,300 each (tax included)
Buzz Lightyear & Alien
All-characters design
Jara-Jara Charm — Toy Story — ¥1,760 each (tax included)
Buzz Lightyear
Alien
© Disney/PIXAR
Pre-Order Period and Shipping
Pre-order period: August 20, 2026 (Thursday) 10:00 AM to October 31, 2026 (Saturday) 11:59 PM
Items are expected to ship in late October 2026. Regular sales will begin once stock arrives.
Where to Buy
The Colorful Toy Series is available through Shobido's official e-commerce site, the Shobido ONLINE STORE: https://www.sho-bionlinestore.jp/c/character/disney/disney_series/TOYSTORY_COLORFULTOY
