A "Sonic the Hedgehog × ROUND1 Collaboration Campaign" is coming to ROUND1 locations across Japan from July 10 (Friday) to October 12 (Monday, public holiday), 2026. The campaign features a wide range of content including exclusive collab menus, collab packs, crane game prizes, and more.
Campaign period: July 10, 2026 (Friday) – October 12, 2026 (Monday, public holiday)
Locations: ROUND1 stores nationwide (specific stores vary by campaign)
Collab Menu
Collab menus are available at 98 locations offering bowling, karaoke, sports entertainment (Sportcha), billiards, and darts across Japan. Customers who order a qualifying collab menu item will receive a limited collab menu novelty gift.
Collab Pack
Collab packs are available at 98 bowling locations, 93 karaoke locations, 55 sports entertainment (Sportcha) locations, 47 billiards locations, and 75 darts locations across Japan. Customers who use a facility with a collab pack will receive a limited collab pack novelty gift.
Amusement Crane Game Prizes and Must-Buy Campaign
Collaboration-exclusive crane game prizes are available at 100 ROUND1 locations nationwide. At the same time, customers who insert ¥500 into a qualifying crane game machine at any of these 100 locations will receive a complimentary original A5 clear file. Prizes are available while supplies last.
Collab Room
A collab room featuring Sonic the Hedgehog decorations is available at Round One Machida store.
Bowling Exciter
At 98 bowling locations nationwide, the score display monitor visuals can be switched to a collaboration-themed design. This feature pairs well with the collab pack for an extra-fun bowling experience.
Bowling 2-Game Score Registration Campaign
At 98 bowling locations nationwide, a score registration campaign allows customers to enter their scores from any two games of bowling. Customers whose combined 2-game score meets or exceeds the qualifying threshold will receive an original A5 clear file. Participation is open to all.
Special Frame for ROUND1 Original Photo Machine "Rism"
A limited-time special frame is available on the ROUND1 original photo machine "Rism" at 98 ROUND1 locations nationwide. Customers using a collab pack receive a dedicated coin to use with the machine. A great way to commemorate a visit to ROUND1.
SNS Campaign
A gift campaign is running on X (Twitter), open to anyone who follows the relevant post on ROUND1's official account and reposts it. Check the "Round1 Live & Collab" official X account for details.
About Sonic the Hedgehog
Sonic the Hedgehog is one of SEGA's most iconic characters — the supersonic hedgehog who celebrates his 35th anniversary on June 23, 2026. Since debuting in the 1991 video game Sonic the Hedgehog, the series has expanded across numerous gaming platforms, with cumulative series sales exceeding 1.77 billion units (combined full games and free-to-play titles). Beyond games, Sonic has grown into a beloved character across generations through worldwide hits in film, animation, music, and merchandise.
Celebrating his 35th anniversary, Sonic is racing at full speed into more exciting stages than ever before, bringing new surprises and experiences to fans around the world.
Sonic Official X: https://x.com/SonicOfficialJP
Portal site "SONIC CHANNEL": https://sonic.sega.jp/SonicChannel/
*Campaign content is subject to change without prior notice.
