Two new flavors are joining the Starbucks® Chilled Cup lineup from Starbucks Corporation and Suntory Beverage & Food Limited: "Starbucks® White Chocolate Latte" and "Starbucks® Hojicha & Tea Latte" go on sale nationwide from September 8 (Tuesday).
Two Flavors Built Around Fan-Favorite Starbucks Tastes
Starbucks® White Chocolate Latte
Inspired by the rich sweetness of the "White Mocha," this drink blends melting white chocolate flavor with creamy depth and a gentle hint of coffee aroma. The result is a dessert-like, satisfying cup that pairs Starbucks' carefully selected coffee with a smooth, indulgent sweetness — ideal for a relaxing break or a small treat for yourself.
Starbucks® Hojicha & Tea Latte
Made with 100% domestic hojicha, this tea latte offers a sweet, creamy flavor built on the roasted aroma of hojicha, layered with an accent of fragrant black tea. The combination creates a mellow sweetness and depth of flavor for a rich, comforting moment.
Packaging Design
Starbucks® White Chocolate Latte
The package expresses the rich, melting sweetness of white chocolate through layered visuals, with purple used as an accent color to convey a premium, special feel.
Starbucks® Hojicha & Tea Latte
The rich flavor of carefully selected domestic hojicha and milk is expressed through an autumn-leaf base color and Japanese-inspired motifs, finished with a metallic sheen for a luxurious, comforting impression.
Recommended Food Pairings
Pairing a drink with the right food can highlight the flavors of both and elevate the overall drinking experience. Here are two recommended pairings for the new flavors, suggested by a product developer from Starbucks Coffee Company's Global Channel Development R&D team in Seattle.
Starbucks® White Chocolate Latte
Chocolate Chip Cookie
A crisp-yet-chewy cookie loaded with chocolate chips. The contrast between the cookie's dark chocolate and the latte's white chocolate flavor brings out the best of both, creating a rich, creamy experience — a perfect indulgent moment for a relaxing break.
Starbucks® Hojicha & Tea Latte
Tuna and Cucumber Sandwich
A classic sandwich combination of crisp cucumber and creamy tuna. The texture and flavor harmonize with the rich taste of the Hojicha & Tea Latte, adding depth, while the drink's roasted hojicha aroma lingers pleasantly in the aftertaste for a refreshing finish.
The Starbucks® Chilled Cup series has been sold in Japan since September 2005 — one of the first markets in the world to carry it — and has been loved by customers for more than 20 years. Under the brand message "このひとくちと。-STARBUCKS® CHILLED CUP-" ("This One Sip. -STARBUCKS® CHILLED CUP-"), the series continues to deliver small, indulgent moments and satisfying flavor with every sip.
Product Details
| Item | Volume | Suggested Retail Price (excl. tax) | Best Before | Release Date |
|---|---|---|---|---|
| Starbucks® White Chocolate Latte | 200ml cup | ¥230 | 18 days | September 8 (Tuesday) |
| Starbucks® Hojicha & Tea Latte | 200ml cup | ¥230 | 18 days | September 8 (Tuesday) |
Available nationwide. Some stores may not carry these items.
Product information: http://www.starbucks.co.jp/rtd/ (page goes live September 8)
Special product pages:
- Starbucks® White Chocolate Latte: https://enjoystarbuckschilled.jp/whitechocolatelatte.html
- Starbucks® Hojicha & Tea Latte: https://enjoystarbuckschilled.jp/hojichatealatte.html
Two Giveaway Campaigns to Celebrate the Launch
To celebrate the launch, two sweepstakes offering "Starbucks® Card" and "Starbucks® eGift" prizes will run from September 8 (Tuesday).
Follow and Repost to Enter: Win a ¥30,000 "Starbucks® Card"
How to enter:
- Follow the official "Starbucks CPG" X account (@starbucks_j_cpg)
- Repost the campaign post from the official X account
Following the official "Starbucks CPG" X account is required to enter; those who have not followed the account cannot participate.
Prize: A ¥30,000 Starbucks® Card, a prepaid card for convenient, cashless use at Starbucks, will be awarded to 30 winners.
Official X account (page goes live September 8): https://x.com/starbucks_j_cpg/
Entry period: September 8, 2026 (Tuesday) 10:00 AM to September 30, 2026 (Wednesday) 11:59 PM
Buy and Win: Instant "Starbucks® eGift" Prizes (With a Second Chance)
How to enter: Add the official "Starbucks CPG" LINE account as a friend, then register a photo of the barcode from an eligible product through the entry page on LINE.
Prize: A ¥500 Starbucks® eGift will be awarded to 8,000 winners. There is no limit to the number of times a person can win.
Eligible products:
- Starbucks® White Chocolate Latte
- Starbucks® Hojicha & Tea Latte
- Starbucks® Cafe Latte
Campaign site (page goes live September 1): https://enjoystarbuckschilled.jp/egiftpresent2026/
Entry period: September 8, 2026 (Tuesday) 10:00 AM to October 5, 2026 (Monday) 11:59 PM
