Merci Flower Co., Ltd., which sells casual flowers at approximately 650 supermarket locations across the Tokyo metropolitan area, is launching a special flower fair titled "Strawberry & Whip" on January 15th to coincide with "Strawberry Day." This limited-time event features flowers in red and pink that evoke strawberries, along with blooms with sweet fragrances and whipped cream-like appearances.
Celebrating "Strawberry Day" with Seasonal Flowers
The "Strawberry & Whip" fair will be held from Thursday, January 15th, 2026, through the weekend at participating flower shops in supermarkets. "Strawberry Day" was established by the National Strawberry Consumption Expansion Council, derived from the wordplay "ii (1) ichi (1) go (5)" (meaning "good strawberry"), and coincides with the peak season for strawberry harvesting and shipping.
To mark this occasion, the fair showcases seasonal flowers with sweet fragrances and blooms with fluffy appearances resembling whipped cream alongside strawberry desserts. The aim is to encourage customers to enjoy flowers in a dessert-like way, making it easy to pick up fresh seasonal fruits and flowers during their regular shopping trips.
Sweet-Scented Seasonal Flowers with Whipped Cream-Like Appearances
Seasonal sweet peas, stock, and freesia offer delightfully sweet fragrances. Snapdragons, carnations, and roses feature charming whipped cream-like flower shapes, while hypericum berries resemble strawberries in form. By displaying these flowers, customers can truly feel the dessert-like atmosphere and enjoy the beauty of seasonal blooms.
In addition to the flowers mentioned above, Merci Flower sources other fresh seasonal flowers and delivers them to supermarket flower shops at affordable prices ranging from ¥398 to ¥698 (excluding tax).
Enjoy Seasonal Strawberries and Flowers in a Café-Style Setting at Home
During this season when strawberries line the produce sections of supermarkets, it's the perfect time to enjoy their delicious taste while creating a relaxing atmosphere. By incorporating flowers as interior décor, customers can easily enjoy seasonal fruits and flowers together at home or elsewhere.
For more details about the fair, visit Merci Flower's official Instagram and Facebook pages.
Merci Flower Official Instagram
Find Participating Stores via Merci Flower's Website
Participating stores for the "Strawberry & Whip" fair and the nearest supermarket carrying Merci Flower products can be searched using the chatbot service featuring the company's character "Melt-kun" on their homepage.
- For fair participating stores: Search "Current fair locations"
- For nearest store search: Search "Where can I purchase?"
*Note: Some supermarkets may not be searchable due to store circumstances.
Fair Details
| Item | Details |
|---|---|
| Location | Supermarkets in the Tokyo metropolitan area where the company conducts consignment sales |
| Date and Time | From Thursday, January 15th, 2026, through the weekend *Operating hours and duration vary by store *Fair ends when products sell out |
Stay updated on the latest information and fair details by checking Merci Flower's official Instagram.
Merci Flower Official Instagram
Merci Flower Co., Ltd. celebrated its 50th anniversary on July 8th, 2025.
