Thank You Mart, the all-¥390 kawaii goods shop operated by Elsonic Corporation, is launching a collaboration with the goods brand SWIMMER. The collection will go on sale at Thank You Mart stores nationwide from early May 2026, with items becoming available as they arrive in stock. Online pre-orders opened on April 15 (Wednesday) at 12:00 PM via the official online shop.
Special Feature Page: https://thankyoumart.jp/blogs/news/swimmer2026
SWIMMER is a goods brand that was popular for roughly 30 years starting in 1987, drawing fans across a wide range of ages with its designs featuring animals, sweets, and other charming motifs.
Thank You Mart previously collaborated with SWIMMER in March 2025, receiving an enthusiastic response from fans. Following that success, this second collaboration has now been realized.
The items in this collection are designed around a "retro fancy" concept, with a feel that evokes nostalgic memories of the Heisei era. The lineup is intended to brighten everyday life and put a spring in your step every time you pick something up.
Online Pre-Order
- Pre-order period: From April 15, 2026 (Wednesday) at 12:00 PM
- Where to order: Official online shop
- Pre-order page: https://thankyoumart.jp/collections/swimmer
*Product pages will go live when pre-orders begin. Estimated delivery dates are listed on each product page. Pre-orders close once item limits are reached.
In-Store Sales
- Sales start: From early May 2026, as stock arrives at each store
- Where to buy: Thank You Mart stores nationwide (https://thankyoumart.jp/pages/shop-list)
*Sales dates may vary by region. Check each store's X account for the latest stock updates. Product specifications are subject to change without notice.
Cute Designs in Red with Sweets and Ribbon Motifs – 20 Items in the Lineup
The collection features red as its base color, with sweets and ribbons woven into the designs to create a thoroughly cute aesthetic. The 20-item lineup spans everyday household goods such as eco bags and face towels, as well as accessories like a My Number clear case and marker charms – items that make each use a little more enjoyable.
Product Lineup
All items: 390 yen (429 yen tax included) *Some items are 2 for 390 yen (429 yen tax included)
Highlighted Items
Hair Iron Case, Face Towel, Toothbrush Set, Long Hair Clip, Acrylic Front Hair Clip, Eyelash Curler / 390 yen each (429 yen tax included)
The face towel is a practical everyday size, great for use at school or at home. The acrylic front hair clip and eyelash curler are handy for daily grooming. The hair iron case and toothbrush set are also useful for getting ready and heading out.
Fluffy Drawstring Pouch, Popcorn Pouch / 390 yen each (429 yen tax included)
The fluffy drawstring pouch has a soft, gentle texture with a character motif. The popcorn pouch features a bumpy fabric texture that makes it a perfect little organizer for small items.
