Tago no Tsuki Co., Ltd. (Headquarters: 380-1 Imaizumi, Fuji City, Shizuoka; President: Keisuke Makita) is proposing a fun activity for February 22, known as "Cat Day" (nya-nya-nya in Japanese). The company encourages cat lovers to create their own "Nyanko Sancho" (cat mountain peaks) using their bestselling product "Fujisancho."
For many cat owners, their feline companions are cherished family members who bring daily comfort and joy with their adorable expressions. From cute facial features to the occasional graceful cat punch and those irresistibly charming paw pads, cat lovers can now express these precious moments through decorated "Nyanko Sancho" creations.
The company's in-house design team has created an impressive collection of "Nyanko Sancho" examples, which can be viewed on Tago no Tsuki's official Instagram post: https://www.instagram.com/p/DU4oLLxk-ot/
This simple and enjoyable activity involves using chocolate pens to draw your own cat designs on the confection. Cat lovers are encouraged to share their "Nyanko Sancho" creations on Instagram using the hashtag #にゃんこ山頂 (Nyanko Sancho).
About "Fujisancho"
"Fujisancho" is a bestselling product now in its 44th year of production. The confection features a special custard cream made with milk and fresh cream from the foot of Mount Fuji, filled inside a dome-shaped sponge cake. Coated with white chocolate, it resembles the snow-capped peak of Mount Fuji.
Price: 220 yen (tax included) per piece
About Tago no Tsuki
Founded in 1952, Tago no Tsuki is headquartered in Fuji City, Shizuoka Prefecture, at the foot of Mount Fuji, a UNESCO World Heritage site. The company operates its factory in the same location and is committed to making carefully crafted confections using high-quality water from Mount Fuji and carefully selected ingredients. After World War II, the founder returned to his hometown of Fuji City with the desire to "brighten the depressed post-war world with sweet confections and bring joy to people." This vision marked the beginning of Tago no Tsuki.
The company operates 22 directly managed stores throughout Shizuoka Prefecture, one tenant store in Kanagawa Prefecture, and an online shop. Their signature products include "Tago no Tsuki Monaka," which features a fragrant shell filled with smooth red bean paste made from Hokkaido Tokachi azuki beans and rock sugar, along with mochi. Another popular item is "Fujisancho," which contains smooth special custard cream made with fresh milk and cream from the Mount Fuji area, filled inside a moist sponge cake. The white chocolate coating and coffee-flavored chocolate beans on top represent the snow-covered peak of Mount Fuji.
While preserving traditional Japanese confectionery techniques and aesthetics that value Japanese culture, seasonality, and regional characteristics, Tago no Tsuki also develops "Neo-Wagashi" (modern Japanese sweets) by incorporating Western confectionery elements. The company continues to propose unique confections that can be enjoyed by people of all ages and nationalities.
Website: https://tagonotsuki.co.jp/
