yamagata glam (ヤマガタグラム), an experience-based glamping facility in Murayama, Yamagata Prefecture, holds the winter event "Kobito no Okurimono" (こびとの贈り物, "The Little People's Gift") from December 1, 2026 (Tuesday) to February 28, 2027 (Sunday). Built around a story of little dwarves who warmly welcome travelers, the event offers romantic Christmas and Valentine's touches, photogenic winter-only dishes, and a snowman contest linked to social media. It is designed so that couples, groups of friends, and families can enjoy winter glamping.
Details are available on the yamagata glam official website.
The Story: A Fantasy World of Gifts From the Little People
During the event, yamagata glam is presented through a story of dwarves who warmly welcome a traveler who has wandered into the forest.
"In a certain forest, there was a village of little dwarves. A night in the dwarf village became a warm, unforgettable memory for the traveler. Like a star shining in the winter night sky, it will go on shining in the traveler's heart forever."
Based on this story, the facility offers special programs so that guests can spend a heartwarming time.
Romantic Holiday Events for Making Memories
Snowman Making Contest
An ordinary snowman becomes an art piece to compete with fellow guests. Guests decorate their snowmen with scarves, local Yamagata motifs, and more to show off their individuality. The "Best Snowman Award" (ベスト・スノーマン賞) is decided by a vote in the official yamagata glam Instagram Stories, and a prize is given.
Christmas Card Making
- Period: December 1, 2026 (Tuesday) to December 25, 2026 (Friday)
Guests can make a Christmas card and send a handwritten message to someone special. Postcards are provided in the rooms. At the decoration booth in the front lobby, guests can freely use winter-themed items such as Christmas-patterned masking tape, cute ornament stickers, and snowflake stamps. Guests create their own Christmas cards and exchange messages.
Valentine's and White Day Event
- Period: February 1, 2027 (Monday) to March 14, 2027 (Sunday)
Heart marshmallow s'more sets for a romantic night
On a winter night in Yamagata, the warmth of a campfire feels pleasant in the chilly air. For this special night at yamagata glam, s'mores available only for Valentine's and White Day are offered. They use plump, cute heart-shaped marshmallows. Held over the campfire, they melt like a flame of love, which makes for a romantic experience. Roasting them together in the great outdoors around a campfire makes a lasting Valentine's memory.
Wishing Ribbon Tree
A tree made of branches, which conveys the warmth of Yamagata's nature, is set up in the front lobby. Guests write their "memories at yamagata glam," "favorite things about Yamagata," or "a short message to someone special" on a colorful ribbon tag handed out at check-in, and tie it to a branch of the tree. Each time a guest ties on a warm message, the tree changes into a special work of art filled with love. Guests are encouraged to take a photo of their romantic memories at yamagata glam.
Winter Experiences Unique to yamagata glam
Original Menu Featuring Winter Flavors of Yamagata
The photogenic Soy Milk Bouquet Hot Pot (豆乳ブーケ鍋) is the main dish of the dinner. It uses 米の子豚 from Yamagata Prefecture and soft, melt-in-the-mouth local mochi (rice cake), and when the lid is opened, a bouquet appears as a surprise. The dinner is filled with the flavors of Yamagata, including Yamagata beef steak and ajillo made with Funagata mushrooms (舟形マッシュルーム), and warms guests from the inside out.
Snow Play
Snow play becomes a special activity. Guests can enjoy snow shoveling, snowball fights, and snowman building, and feel like a child again. The experience lets guests feel the winter nature with all five senses.
A Natural Refrigerator for Cold Drinks
A special experience unique to snow country: guests use plenty of snow in place of a refrigerator to chill juice and wine until they are ice cold. It is a way to enjoy winter at yamagata glam by making use of nature's bounty.
A Bitter-Cold Campfire for Time Together
In the clear winter air, guests gather around a crackling campfire for two, a special time that deepens the bond with the person they are glamping with. In winter, the air in Yamagata is clear, and the stars can be seen especially beautifully. The location of yamagata glam, surrounded by nature, makes for a dreamlike and beautiful experience with someone special.
Local Experiences (Official Website Booking Only)
Guests can choose up to two experiences unique to the Murayama area, where yamagata glam is located, such as boat rides and soba noodle making. The experiences offer a deeper look into Yamagata's culture and add to the memories of the trip. This benefit is limited to guests who book a one-night, two-meal plan through the yamagata glam official website.
List of experiences to choose from
Hot Spring and Sauna to Warm Up
Guests staying at yamagata glam can use the neighboring Goten Onsen (碁点温泉). Guests can warm up from the inside out in the hot spring and sauna and relax, so they can stay comfortably even when glamping in winter.
How to Book
Each plan can be booked through the yamagata glam official website. Check the terms of use and notes before applying.
About yamagata glam
yamagata glam is a private glamping facility with eight rooms in Murayama, Yamagata Prefecture. Located right beside the Mogami River, it follows the concept of "experiencing the culture of Yamagata's satoyama and farming villages," and offers seasonal activities such as Mogami River boat rides and meals that use Yamagata ingredients.
- Facility name: yamagata glam (ヤマガタグラム)
- Address: 999-19 Goten, Murayama, Yamagata Prefecture
- Official website: https://yamagata-glam.com/
