Yojiya Launches "Yojiko to Lunch Time" – Third Yojiko Collection with 8 New Items for Daily Life

The Kyoto-based lifestyle brand Yojiya is releasing its third collection of Yojiko character goods starting March 16, 2026 (Monday). The new "Yojiko to Lunch Time" series features Yojiko, Yojiya's corporate mascot character, in illustrations themed around the joy of lunchtime — from deliberating over what to eat to savoring a favorite meal.

The 8-item collection is designed to be practical for school and office use, making it a fitting companion for those starting a new chapter in life. The products come in a charming lavender and yellow color scheme with gingham check accents.

Products

On sale from March 16, 2026 (Monday).

Yojiko to Lunch Time Tote Bag

¥1,870 (tax included)

Yojiko to Lunch Time Tote Bag

With its spacious gusset, this tote is ideal for carrying a bento box along with a water bottle or pet bottle. The polyester material wipes clean easily, and an inner pocket can hold an ice pack. It also works well as a casual everyday bag.

Yojiko to Lunch Time Drawstring Bag (Lavender / Yellow)

¥1,320 each (tax included)

Yojiko to Lunch Time Drawstring Bag – Lavender

Yojiko to Lunch Time Drawstring Bag – Yellow

A generously sized drawstring bag, perfect for snacks, stationery, or other small everyday items. Made from a lightweight material that is easy to wipe clean.

Yojiko to Lunch Time Food Container (S: Lavender / M: Yellow)

S: ¥880 / M: ¥990 (tax included)

Yojiko to Lunch Time Food Container

Great for storing prepped meals or as a bento box. With the lid removed, both sizes are microwave- and dishwasher-safe.

S: approx. 400mL / M: approx. 550mL
Microwave and dishwasher compatible (lid excluded)

Yojiko to Lunch Time Gauze Handkerchief

¥770 (tax included)

Yojiko to Lunch Time Gauze Handkerchief

A soft pile gauze handkerchief featuring a gingham check pattern with the food-loving Yojiko. Made in Japan from 100% cotton with excellent absorbency.