San-X Area Coming to Fujikyu Highland in 2026

Fujikyu Highland, located near Mount Fuji in Yamanashi Prefecture, will open a new San-X Area (tentative name) in 2026. This marks the first time San-X will establish a permanent character area within a theme park.

The park, known for its world-class roller coasters with views of Mount Fuji, will bring the San-X Universe to life in this new dedicated space. The area will offer experiences for all ages, combining the healing charm of San-X characters with the excitement of an amusement park.

Key Visual

The key visual features San-X characters with Mount Fuji connections, welcoming visitors to an exciting experience at Fujikyu Highland.

Concept: "Characters × Healing × Amusement Park = The Chemical Reaction of 'Kawaii'"

The San-X Area will combine San-X's healing and diverse characters with the thrilling excitement of an amusement park, creating an immersive world where visitors can experience something special. Popular characters like Rilakkuma and Sumikko Gurashi will appear alongside newer characters and nostalgic favorites like Tarepanda and Nyan Nyan Nyanko, ensuring broad appeal across different age groups.

San-X Area Features

The area focuses on three key points to create a new experiential park where all generations can enjoy in their own style:

1. Real-World Amusement Park Experiences

Characters like Rilakkuma and Sumikko Gurashi will come to life as attractions where visitors can ride together, interact, and enjoy numerous interactive elements.

2. Immersive Spaces with Diverse Ways to Enjoy

The area will express the San-X Universe worldview filled with healing and cuteness. Visitors can enjoy character-themed merchandise to wear, photo spots, and dining experiences that immerse them in the characters' worlds, offering free-form enjoyment regardless of age.

3. Reasons to Visit Again and Again

As a permanent area, the park will regularly host anniversary events, new series releases, and movie tie-in campaigns, ensuring fresh discoveries with every visit.

More details will be announced later, so stay tuned.

Comment from Fujikyu Executive Officer Motoaki Horiuchi

Fujikyu Highland has provided "once-in-a-lifetime experiences" centered on thrilling attractions like Guinness-level roller coasters and haunted houses. Going forward, the park aims to appeal to broader demographics by offering the healing and cute worldview of San-X characters through diverse ways to enjoy—not just attractions, but also photo opportunities, collecting merchandise, and dining experiences—creating new repeat visitors.

The San-X Area, featuring characters beloved across generations and highly popular throughout Asia, will warmly welcome guests. This represents a significant step forward for Fujikyu Highland as it evolves into a "culture hub" providing a "positive escape" and "comforting place" while serving as a tourism hub for the Mount Fuji and Fuji Five Lakes region, becoming a facility that visitors from around the world can enjoy. This San-X Area marks a new chapter for both companies. We sincerely look forward to welcoming both San-X fans and thrill-seekers to the park.

Area Overview

Name: San-X Area (tentative name)

Opening: 2026

Location: 5-6-1 Shin-Nishihara, Fujiyoshida City, Yamanashi Prefecture 403-0017

Operating Hours: Follows Fujikyu Highland operating hours

Closed: Irregular holidays

Access:

By car: Approximately 80 minutes from Shinjuku via Chuo Expressway, adjacent to Kawaguchiko IC
Approximately 90 minutes from Tokyo via Tomei Expressway through Gotemba IC and Higashi-Fuji-Goko Road
By bus: Approximately 100 minutes from Shinjuku via express bus, get off at Fujikyu Highland
By train: Transfer at Otsuki Station on JR Chuo Line to Fujikyu Railway, get off at Fujikyu Highland Station
Approximately 50 minutes from Otsuki Station

About San-X Universe

A new design concept where San-X's uniquely charming characters, each previously existing in their own worlds, are brought together beyond boundaries through the magic of San-X fairies. Blending nostalgia with freshness, from long-beloved characters to new friends, these characters stay close to you while bringing moments of smiles.

Why not experience the small magic that gently relaxes the heart with the San-X characters?

San-X characters welcoming visitors to Fujikyu Highland with Mount Fuji in the background

About San-X

San-X has created over 1,000 100% original characters including Rilakkuma, Sumikko Gurashi, and Tarepanda, delivering their unique charm worldwide through original products, licensing business, various events, promotions, and video content.

These characters are cute yet have a quirky, surreal quality that makes you chuckle, while also offering gentle warmth that stays close to people's hearts. San-X characters attract many people with their charm that goes beyond just being cute.

San-X Official Website

San-X Universe characters