LINE Friends Japan Co., Ltd., which operates the global character brand LINE FRIENDS, is hosting a pop-up event for "Dreamiez," the official collaboration characters of SM ENTERTAINMENT's boy group NCT DREAM, at its flagship store "LINE FRIENDS SQUARE SHIBUYA."
Dreamiez are characters created in collaboration between NCT DREAM and LINE FRIENDS, consisting of seven animal characters that adorably express the individual personalities and moods of each member. This first-ever pop-up features the theme "Dreamiez Choir Singing in Dream Forest," with a lineup including plush toys, photo card holders, face pouches, T-shirts, and more. The venue will also feature photo spots and free receipt photo machines.
Additionally, Dreamiez's Dream Forest products will be available simultaneously online at the LINE FRIENDS SQUARE online store starting October 24 (Fri) at 11:00 AM, as well as at select Loft stores nationwide (4 locations: Umeda, Yokohama, Moyuk Sapporo, Sakae), HMV stores (4 locations: HMV&BOOKS SHINSAIBASHI, HMV&BOOKS HAKATA, HMV Sakae, HMV Sendai E BeanS), and SHIBUYA109 Abeno store.
Event Details
"Dreamiez's Dream Forest POP-UP"
- Period: October 24 (Fri) - November 4 (Tue), 2025
- Location: LINE FRIENDS SQUARE SHIBUYA 2F
※October 24 (Fri) - October 26 (Sun) requires advance reservations. For reservation details and pop-up information, please check this page.
※From October 27 (Mon) onwards, entry will be free, but admission may be restricted depending on crowd levels.
Product Lineup
For product details: https://preview.studio.site/live/EXawvdgJqD/news/hcc4ym_n
※Purchase limit: 2 items per person per transaction for each product, up to 7 random trading cards. (Applies to LINE FRIENDS SQUARE SHIBUYA and LINE FRIENDS SQUARE online store.)
Nationwide Pop-Up Information
Pop-ups will be held sequentially at the following locations:
※Purchase limits and product lineups vary by store.
※Photo spots and receipt photo machines are not available at these locations.
Dreamiez's Dream Forest POP-UP at Loft
- October 24 - November 9, 2025: Umeda Loft
- October 24 - November 9, 2025: Yokohama Loft
- October 24 - November 9, 2025: Moyuk Sapporo Loft
- November 13 - November 25, 2025: Sakae Loft
Dreamiez's Dream Forest POP-UP at HMV
- October 24 - November 4, 2025: HMV&BOOKS SHINSAIBASHI
- October 24 - November 4, 2025: HMV&BOOKS HAKATA
- October 24 - November 4, 2025: HMV Sakae
- October 24 - November 4, 2025: HMV Sendai E BeanS
Dreamiez's Dream Forest POP-UP at SHIBUYA109 Abeno
- October 31 - November 13, 2025: SHIBUYA109 Abeno DISP!!!
About LINE FRIENDS
LINE FRIENDS is a global character brand that began with stickers from the "LINE" communication app, used by over 200 million people worldwide. The brand features original characters including Brown, Cony, Sally, and Choco, as well as "BT21," developed with global stars BTS and beloved worldwide, along with minini, JOGUMAN, DINOTAENG, MNH, and LINE Creators Market characters like "Usamaru" and "Nekopen Nichiyoubi." The brand also expands IP business for titles like "Genshin Impact" through partnerships with global companies, garnering fans worldwide, particularly among Generation Z. LINE FRIENDS, which became an independent company from LINE in January 2015, currently operates in 18 regions including Seoul, New York, LA, Tokyo, and Shanghai, running 8 EC platforms.
- Official brand site: https://linefriends.co.jp
- Official online store: https://linefriendssquare.jp
- Flagship store (Shibuya): https://linefriends.co.jp/store
- Official X: https://x.com/JP_LINEFRIENDS
- Official Instagram: https://www.instagram.com/linefriends_japan/
About NCT DREAM
NCT DREAM is a seven-member boy group under SM ENTERTAINMENT, consisting of MARK, RENJUN, JENO, HAECHAN, JAEMIN, CHENLE, and JISUNG. They portray various aspects of youth—worries, growth, and freedom—through diverse musical stories, delivering healing, empathy, and dreams to fans worldwide through their unique worldview.
