A Sumikko Gurashi event titled "Sumikko Gurashi's Relaxing Wagashi Journey" will tour across Japan in six cities starting November 7, 2025.
The event features exclusive original merchandise sales, photo spots perfect for taking cute pictures with plush toys, and photo opportunities where you can enjoy playing wagashi (Japanese traditional sweets) shop with the Sumikko characters.
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Welcome to "Wagashi Sumikko"
The Sumikko characters have transformed into delicious Japanese sweets - from mochi-mochi strawberry daifuku to jiggly matcha pudding.
It seems they'll be opening wagashi shops in various corners around the country!
Let's set off on a relaxing wagashi journey together!
Stop by "Wagashi Sumikko" for a little break.
"Sumikko Gurashi's Relaxing Wagashi Journey" Special Website
https://sumikkogurashido.jp/wagashi/
The website will share information about venues, merchandise, and other latest updates.
Event Details
Period: November 7, 2025 (Fri) - Late May 2026
Locations: Hiroshima, Nagano, Tokyo, Fukuoka, Aichi, and Osaka prefectures in sequential order
Admission: Free entry to venues
Hiroshima Venue - Sogo Hiroshima Store
Dates: November 7, 2025 (Fri) - November 20, 2025 (Thu)
Venue: Sogo Hiroshima Store, 9th Floor Event Hall
Address: 6-27 Motomachi, Naka-ku, Hiroshima City, Hiroshima Prefecture 730-8501
Nagano Venue
Dates: November 28, 2025 (Fri) - December 14, 2025 (Sun)
Venue: Nagano Tokyu Department Store, Main Building 5th Floor Event Hall
Address: 1-1-1 Minami-Chitose, Nagano City, Nagano Prefecture 380-0823
Tokyo Venue
Dates: January 8, 2026 (Thu) - January 20, 2026 (Tue)
Venue: Daimaru Tokyo Store, 11th Floor Event Hall
Address: 1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-6701
Fukuoka Venue
Dates: April 1, 2026 (Wed) - April 6, 2026 (Mon)
Venue: Daimaru Fukuoka Tenjin Store, Main Building 8th Floor Event Hall
Address: 1-4-1 Tenjin, Chuo-ku, Fukuoka City 810-8717
Aichi Venue
Dates: April 15, 2026 (Wed) - April 27, 2026 (Mon)
Venue: Matsuzakaya Nagoya Store, 7th Floor Event Hall
Address: 16-1 Sakae 3-chome, Naka-ku, Nagoya City 460-8430
Osaka Venue
Dates: May 13, 2026 (Wed) - May 24, 2026 (Sun)
Venue: Daimaru Umeda Store, 8th Floor Event Hall (tentative)
Address: 3-1-1 Umeda, Kita-ku, Osaka City, Osaka Prefecture 530-8202
Merchandise
The event offers a wide variety of items featuring adorable illustrations of Sumikko characters dressed as Japanese sweets!
For details, please visit the special website: https://sumikkogurashido.jp/wagashi/
Related Information
Sumikko Gurashi-do and Lucky Sumikko Gurashi-an
For information about Sumikko Gurashi-do and Lucky Sumikko Gurashi-an, visit:
"Sumikko Gurashi's Relaxing Wagashi Journey" Special Website: https://sumikkogurashido.jp/wagashi/
Sumikko Gurashi-do and Lucky Sumikko Gurashi-an Official Website: https://sumikkogurashido.jp/
Sumikko Gurashi-do and Lucky Sumikko Gurashi-an Official X: https://x.com/sg_do_official
Sumikko Gurashi-do and Lucky Sumikko Gurashi-an Official Instagram: https://www.instagram.com/sumikkogurashido/
About Sumikko Gurashi
In 2012, Sumikko Gurashi was born with the keyword "This is where I feel calm." The characters and stories, which are not just cute but also a bit negative and surreal, have captured the hearts of a wide range of people. When riding the train, corner seats fill up first; even at cafes, people want to secure a corner seat if possible. These Sumikko characters embody these feelings that many Japanese people share.
Learn more: https://www.san-x.co.jp/sumikko/profile/
Check Sumikko Gurashi's Latest Information on SNS!
Merchandise and event information are regularly updated!
Sumikko Gurashi News (San-X Net): https://www.san-x.co.jp/sumikko/
Sumikko Gurashi Official X: https://twitter.com/sumikko_335
About San-X
San-X has continuously created over 1,000 100% original characters, including Rilakkuma, Sumikko Gurashi, and Tarepanda, delivering their unique charm to the world through original products, licensing businesses, various events, promotions, and video content. These characters - cute in appearance yet with a touch of surreal humor, offering comfort and gentle warmth - attract many people. San-X characters are not just cute; they have something more that draws people in.
Learn more: https://www.san-x.co.jp/company/
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