A 10-day pop-up event for the global fashion and culture brand 13DE MARZO, "13DE MARZO POP-UP in JAPAN," comes to ZeroBase Shibuya in Dogenzaka, Shibuya, Tokyo. It runs from October 30 (Friday) to November 8 (Sunday), 2026.
In addition to apparel, the venue offers "Shibuya Limited Collection" plush charms made exclusively for this pop-up, as well as a collaboration with The Rolling Stones. The café brand 13DE MARZO CAFÉ will also appear, and every drink cup comes with one bear plush. Over these 10 days, visitors can pick up the drink they have seen in photos and try on the clothes they have been curious about.
From Shanghai to Shibuya: What Is 13DE MARZO?
13DE MARZO is a global fashion and culture brand whose creative core is clothing decorated with three-dimensional plush toys. It artistically expresses the joy of getting dressed and warm emotions.
The brand runs a flagship shop on Anfu Road in Shanghai, an area that has drawn attention in recent years as a gathering place for cutting-edge fashion and culture. The shop has become especially popular with Gen Z, and it is now such a hotspot that it is part of the standard route for trips to Shanghai.
The popularity is symbolized by the 13DE MARZO CAFÉ attached to the shop. Photos of people holding drink cups with a bear plush attached have been widely shared on social media, and spending time in the shop itself has become a 13DE MARZO experience in its own right. Many people from inside and outside China now visit in search of "that drink you have seen on social media at least once," making it one of the "MUST-VISIT" spots for a Shanghai trip.
At this pop-up, visitors can experience the unique world created by 13DE MARZO's fashion, café, and IP across four floors in Shibuya.
Four Floors to Meet, Photograph, Wear, and Enjoy MARZO BEAR
MARZO BEAR, who comes from Marzo City, 13 light-years from Earth, has packed the venue, which is styled as a Gift Box, with the excitement collected on its travels. Each floor shows a new side of 13DE MARZO.
1F: MARZO BEAR Dressed as a Gal Welcomes Visitors
The floor's theme is "What I Loved First (My Roots) ― Shibuya Gal Culture."
At the entrance, MARZO BEAR greets visitors dressed up as a gal to mark the venue's location in front of SHIBUYA109 Shibuya. The four-floor experience starts here.
2F: "13DE MARZO CAFÉ," Photo-Worthy Before the First Sip
The floor's theme is "What I Loved to Enjoy (Cafe) ― Cafe Culture."
13DE MARZO CAFÉ serves 13 distinctive drinks. After finishing a drink, visitors can take home the plush attached to the cup.
The 2F also sells two types of "Shibuya Limited Collection" plush charms, available only at this pop-up. They are dressed in Shibuya gal style, a design that symbolizes this event.
3F: Cuteness That Screens Can't Convey and Only Wearing Reveals
The floor's theme is "What I Loved to Wear (Fashion) ― Fashion Culture."
By picking up the clothes and trying them on, visitors can experience what photos cannot fully convey: the three-dimensional look of the plush, the feel of the materials, and the silhouette when worn. Simply adding a 13DE MARZO item to an everyday outfit brings a playful touch to the whole coordination.
B1F: 13DE MARZO | The Rolling Stones Collection "Love is Live"
The floor's theme is "More Things I Loved (Music & More) ― Music & Special Collection."
The collaboration "13DE MARZO | The Rolling Stones" brings together The Rolling Stones' iconic Lips and Tongue and MARZO BEAR. The collection, themed "Love is Live," will also be sold at this pop-up.
Visit and Purchase Bonuses
The pop-up offers bonuses for posting on social media, registering on LINE, and spending certain amounts.
Novelty Gifts
- Limited-quantity original sticker
- Café coupon worth ¥100 off
Limited-Quantity Purchase Bonuses
- Purchases of ¥60,000 or more: MARZO BEAR shopping bag
- Purchases of ¥100,000 or more: MARZO BEAR shopping bag and card holder
Purchase bonuses require LINE linking on the online store (EC). Those who do not use LINE can take part by answering a survey. The stickers and purchase bonuses are limited in quantity and end when they run out.
Event Details
- Event: 13DE MARZO POP-UP in JAPAN
- Dates: October 30 (Friday) to November 8 (Sunday), 2026 (10 days)
- Hours: 11:00 AM to 8:00 PM (on November 6 (Friday) only, opens at 2:00 PM)
- Venue: ZeroBase Shibuya, B1F to 3F
- Address: 2-5-8 Dogenzaka, Shibuya-ku, Tokyo
- Nearest Station: Shibuya Station (about a 1 to 2 minute walk from the Hachiko Exit of the JR Yamanote Line and other lines)
- Admission: Free
- Entry: No reservation required. Depending on congestion on the day, visitors may have to wait before entering.
- Official Instagram: 13DE MARZO JAPAN (@13demarzo_jp)
Details on entry, the café menu, products, and bonuses, as well as the latest information, are announced on the official Instagram.
